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This Week in CPG 01/12/26
🛒 Retail Rollouts
🥞 Brinkley’s Foods’ multi-region retail expansion sets the stage for a big year
Brinkley’s Foods, co-founded by Brinkley Erb and Memma Warfield, has launched in all MOM’s Organic Market locations and Pop Up Grocer this month, with a major Texas retail rollout planned for March as the brand brings its clean-label, ready-to-eat pancakes to freezer aisles across the country. With just a handful of real ingredients and no artificial additives, Brinkley’s is on a mission to “unmix mornings” and make pancakes an everyday staple—offering a grab-and-go breakfast option that delivers on taste, texture, and nutrition.
🧃 Elixir Kombucha scales up with a full Earth Fare rollout
Elixir Kombucha, co-founded by Corey and Danielle Wood, has launched chain-wide at Earth Fare, bringing five craft-brewed flavors to shelves across six states. Known for its bold yet approachable taste, Elixir is brewed with Kentucky’s limestone-filtered water and includes offerings like Pineapple Ginger and Lavender Lemonade, with rotating seasonal options. This marks a major growth milestone for the brand as it increases visibility among health-conscious shoppers in natural retail.
☕ RYZE hits Target shelves nationwide with functional coffee
RYZE, co-founded by Andrée Werner and Rashad Hossain, is now available nationwide at Target in the brand’s first major retail rollout, introducing functional mushroom coffee to a mainstream audience. After gaining momentum through DTC and Amazon channels, RYZE tailored a lineup exclusively for Target, tapping into growing consumer demand for wellness beverages that enhance energy and focus with clean ingredients.
🥤 Huxley’s long-awaited Whole Foods debut becomes reality—if only temporarily
Huxley, founded by Simon Solis-Cohen, secured a limited-time placement in select Whole Foods Market stores across three regions after nearly two years of persistent pitching. After repeated rejections, Huxley caught the attention of the Whole Foods foraging team at a pitch slam event, leading to a 3-month opportunity to prove itself on shelf. Now available in the Northeast, Midwest, and Texas, the brand is calling on its community to show up and help turn a test run into a permanent placement.
💧 AllWellO makes a nationwide splash with Walmart launch
AllWellO, co-founded by Alberto and Nora Cohen, just launched nationwide at Walmart, marking a huge retail milestone to kick off 2026. What began as a small family venture has scaled into a national wellness brand now featured on shelves across the country—demonstrating the power of persistence and partnership between co-founders and father-daughter duo.
🚀 New Product Launch
🍓 BamJam reimagines fruit spreads with protein and function
BamJam, founded by Cristian Gaggi, is debuting as a protein-packed functional fruit spread DTC on January 14 in three fruit-forward flavors, alongside a Pop Up Grocer feature. The Gen Z-led brand blends real fruit with collagen, chia seeds, and monk fruit for a spread that delivers 8g of protein per serving—without added sugar, powders, or dyes—offering a new way to snack, spread, or spoon.
💦 HYDROBAE brings high-electrolyte hydration to Amazon with a Korean twist
HYDROBAE, founded by CLOOP’s Yoojung, is bringing a Korean pear–infused hydration mix with 3,439 mg of electrolytes to the U.S. market exclusively on Amazon this month. With zero sugar and a refreshing yuzu citrus flavor, HYDROBAE is designed for recovery and everyday hydration, drawing on the wellness traditions of Korea to meet modern wellness needs in powder form.
🍕 Gogü launches the first Korean-style frozen pizza in the U.S
Gogü, founded by Jessica Jang, launched the first Korean-style frozen pizza with 1,300 units heading to 9 stores and over 100 Asian grocers committed for onboarding. Featuring globally-inspired flavors like Korean BBQ, Fried Chicken, and Spicy Garlic Shrimp, Gogü is tapping into demand for innovative frozen meals and aims to test its appeal in the broader mainstream market.
🤝 Brand Partnerships
🍯 She’s The Sauce makes its retail debut with Pop Up Grocer
She’s The Sauce, founded by Nicole Glabman, is making its retail debut through a 3-month partnership with Pop Up Grocer, starting with the high-protein Honey Mustard. Nicknamed the “Queen Bee” of condiments, the sauce blends sweet and zingy with 4g of protein per serving, bringing a gourmet edge to the mustard aisle.
💸 Acquisitions and Investments
🧀 Good Culture secures majority investment to accelerate growth
Good Culture, co-founded by Jesse Merrill and Anders Eisner, just announced a majority investment from L Catterton to accelerate growth and expand their clean-label dairy footprint. Known for transforming cottage cheese into a crave-worthy, high-protein snack, Good Culture will use the capital to grow its product innovation, distribution, and mission to modernize the food system.
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