- CPG Weekly News
This Week in CPG 01/06/25
🛒 Retail Rollouts
🍵 Steepers Only launches Chamomile Lavender tea in Green Chef's Reset Bundle
Steepers Only, founded by Angelica Lee, has partnered with Green Chef to feature its Chamomile Lavender tea in the New Year’s Reset Bundle. The Chicago-based tea company, inspired by Angelica’s food science background and a trip to Kenya, specializes in eco-friendly tea pyramids made from sugarcane fibers. This unique blend, known as Slumber Party, gets its calming blue hue from antioxidant-rich butterfly pea flowers and contains chamomile and lavender to promote relaxation. The Reset Bundle, available for $79.99, includes wellness essentials such as protein shakes, hydration sticks, and a sage candle, making it a perfect start to the new year.
🍓 Smoodies’ Serenity Protein Smoothie launches at Costco in the Northwest
Smoodies, founded by Keren Dorner, has made its Costco debut with the Serenity Protein Smoothie in the Northwest region. This green vanilla chai-inspired drink combines convenience with nutrition, offering busy shoppers a protein-packed, healthy option. As Costco continues to prioritize quality products, this launch represents a significant step for Smoodies’ expansion and its commitment to reaching more health-conscious consumers.
🥜 B.T.R. NATION expands Superfood Nut Butter Bars to Harmons Grocery in Utah
B.T.R. NATION, founded by Ashley Nickelsen, has introduced its Superfood Nut Butter Bars to Harmons Grocery stores across Utah. The brand’s four bar varieties, known for their functional ingredients and clean label, cater to health-conscious snackers seeking both flavor and nutrition. This retail expansion marks another milestone in the company’s growth, bringing its innovative bars to more customers.
🎯 SEEQ launches nationwide at Target stores
SEEQ, founded by Hannah Perez and Ben Zaver, has officially launched its protein hydration drinks at Target stores across the country. Initially planned for April 2025, the team worked tirelessly to accelerate the launch timeline to January, aligning with their vision and dedication. This milestone caps off a year of hard work and positions SEEQ for strong momentum heading into 2025.
🔥 Bitchin’ Sauce debuts Chipotle flavor at Starbucks for a limited time
Bitchin’ Sauce, founded by Starr Edwards, has introduced its Chipotle flavor to Starbucks locations nationwide. The 1.75oz portable portion is designed for breakfast on the go, offering a bold and spicy addition to the coffeehouse menu. Available for a limited time, this launch reflects the brand’s expanding footprint and customer appeal.
🍪 Partake Foods launches allergy-friendly snacks at Costco
Partake Foods, founded by Denise Woodard, has launched its allergy-friendly treats at Costco, expanding accessibility to their popular cookies and snacks. Designed to meet the needs of families with dietary restrictions, Partake’s products combine safety and great taste, making them ideal for lunchboxes, snack time, and indulgent moments alike.
🎉 News to Celebrate
🧋 Twrl Milk Tea celebrates 2025 with Lucky Lunar New Year Box
Twrl Milk Tea, co-founded by Olivia Chen and Pauline Ang, has launched its Lucky Lunar New Year Box to celebrate the Year of the Snake. This limited-edition box includes Zodiac horoscopes, Strawberry Popping Bobas, and single-origin teas hand-packed by Olivia’s parents, adding a personal touch. Designed to bring joy and abundance, this festive collection is perfect for gifting or treating yourself in the new year.
🥞 Belgian Boys sells 295 million mini pancake bites in 2024
Belgian Boys, co-founded by Joel Davidovici and Greg Galel, celebrated a record-breaking 2024, selling 295 million mini pancake bites nationwide. These convenient breakfast treats have become a staple for families and on-the-go customers, supported by innovative product development and a dedicated team. As the brand looks to 2025, it continues its mission to deliver joy and quality to every bite.
🌳 Bear Maple featured on News Channel 13 in New York Capital Region
Bear Maple, founded by Brian Bethke, kicked off the new year with a feature on News Channel 13 in New York’s Capital Region. This spotlight highlighted the brand’s growing popularity, with viewers invited to try Bear Maple products using a special Amazon discount code. The feature marks an exciting step for Bear Maple as it continues to grow its presence.
🍴 Little Spoon reflects on an incredible 2024 with big plans for 2025
Little Spoon, co-founded by Angela Vranich and Ben Lewis, celebrated a standout 2024 with major achievements including 34 new hires, partnerships with iconic brands, and 25 product launches. The company also set transparency standards in food testing, impacting families nationwide. To cap it all off, the team is planning a surprise trip to Mexico in 2025 to recognize everyone’s hard work and dedication.
🍪 Whoa Dough celebrates a successful holiday test of its Ready-to-Bake Cookie Dough
Whoa Dough, founded by Todd Goldstein, marked a major milestone this holiday season by achieving remarkable sales for its Ready-to-Bake Cookie Dough. Launched as a holiday test last year with no guarantees of success, the brand took a leap of faith, and the results have been astounding. Over the last three weeks, Whoa Dough sold 1,146 units across 115 retail locations, a testament to the company’s persistence and customer-focused approach. Todd Goldstein expressed gratitude to supporters and reflected on the journey, emphasizing the magic of taking chances and listening to customer feedback.
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