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This Week in CPG 01/05/26
🛒 Retail Rollouts
🍕 Nationwide Aldi UK debut for plant-based pizza brand
One Planet Pizza, founded by Mike Hill, Joe Hill, and Tanya Chapman, just landed its biggest listing ever, launching its Margherita Sourdough Pizzetta in all 1,000 Aldi UK stores for a limited-time nationwide rollout. This monumental milestone positions One Planet Pizza as one of the few challenger brands to achieve full national distribution with Aldi UK. After sending samples to Aldi HQ in mid-November, the brand rapidly secured onboarding and fulfilled its largest-ever order before the end of the year. The 100% plant-based Pizzetta is now available in every Aldi store across the UK throughout January, giving vegan consumers a convenient and flavorful option at a mainstream price point.
🍪 Costco placement during peak baking season
My Better Batch, founded by Lindsay Hancock, closed out 2025 with a sweet win, securing a seasonal placement at Midwest Costco locations with its Classic Sugar Cookie Mix three-pack during the busiest holiday baking week. This strategic Costco debut delivers major visibility during a critical consumer moment, offering busy holiday shoppers a premium shortcut that still tastes homemade. Priced at $9.99, the three-pack format caters to families and party hosts seeking fast, festive treats without sacrificing quality. With each box yielding 16 large cookies, the mix supports everything from cut-out cookies to classroom-ready desserts—all in under 15 minutes.
🧃 Functional greens drink lands at Target
Huel, founded by Julian Hearn, has launched its Daily Greens Ready-to-Drink at Target, expanding retail presence for its functional, nutrient-packed beverage. Designed to meet growing demand for convenient wellness solutions, Huel Daily Greens RTD delivers 42 vitamins, minerals, and superfoods in a lightly carbonated, grab-and-go format. This launch marks a significant step in Huel’s retail strategy, making its functional offerings more accessible in everyday shopping destinations. By joining Target shelves, Huel continues to scale its mission of providing balanced, plant-based nutrition to mainstream consumers.
🌱 Premium cauliflower snacks hit Erewhon shelves
FamBam Foods, co-founded by Joey Rosa and Thai Lan Tran, announced that its Caulitos® snacks are now available at all Erewhon locations across California. This milestone places FamBam Foods’ flagship cauliflower-based snack in one of the country’s most selective and trend-forward grocery chains. Known for catering to wellness-minded shoppers, Erewhon offers strong brand alignment for Caulitos®, which aim to redefine snacking with bold flavor and better-for-you ingredients. The rollout marks a major win for the emerging brand as it deepens its West Coast footprint.
🍫 Bold snacking brand launches at Raley’s
DEFI Snacks, founded by Tatyana Jones, kicks off 2026 with a retail launch at all 52 Raley’s premium stores starting January 8th, supported by in-store sampling and digital coupons. The launch brings DEFI’s innovative chocolate snacks to a wider Northern California audience, backed by a Buy 2, Get 1 offer through Aisle’s coupon app to drive trial across all three flavors. Positioned as a brand to watch in the bold snacking space, DEFI aims to stand out on shelves with clean ingredients, a mission-driven ethos, and punchy branding. Shout-out credit was given to Raley’s John Lane for championing the launch.
🚀 New Product Launch
🥤 PuraSoda introduces Ginger Ale to clean soda line
Pura Beverage Company, founded by Greig Jansen, is expanding its clean-ingredient craft soda line with the launch of Ginger Ale, featuring real ginger, organic cane sugar, and no artificial additives. Crafted with just four simple ingredients and only 65 calories per can, the new Ginger Ale offers a refreshing twist on a nostalgic favorite—delivering the spicy brightness of real ginger and light carbonation without artificial sweeteners, colors, or stevia. Available now on DrinkPura.co and Amazon, the new flavor responds to growing consumer demand for better-for-you soda alternatives that still bring the flavor and fizz of traditional options.
🤝 Brand Partnerships
🔥 TRUFF drops club-sized hot sauce at BJ’s
TRUFF, co-founded by Nick Ajluni and Nick Guillen, has introduced its White Truffle Hot Sauce 13oz to BJ’s for a limited-time holiday run, adding a luxe twist to club-store shelves. This seasonal rollout taps into holiday hosting and gifting occasions, giving BJ’s members access to TRUFF’s signature blend of chili peppers and decadent white truffle in a generous format. Priced for value and primed for visibility, the exclusive drop positions TRUFF as both a premium pantry staple and a standout gift item during peak entertaining season.
💸 Acquisitions and Investments
🍝 SAUZ raises strategic round with creator-led capital
SAUZ, co-founded by Troy Bonde and Winston Alfieri, closed a strategic investment round led by Bulletpitch+, adding 21 top creators to its cap table and fueling rapid retail growth to over 8,000 stores in just 18 months. With standout flavors like Hot Honey Marinara and Brown Butter Alfredo, SAUZ has redefined the pasta sauce aisle with bold branding and clean ingredients. Bulletpitch+, the creator-led investment arm spun out of Bulletpitch, brings more than 40 million in combined social reach—joining notable investors like CAVU, Coefficient Capital, and Palm Tree Crew. The funding supports continued expansion and deepens the brand’s connection to culture-driven consumers.
🎉 News to Celebrate
🧪 FERMENTERIA hits 500+ stores in first year
FERMENTERIA, founded by Jade Chang Sheppard, celebrates one year of explosive growth from zero to 500+ retail doors—including a national launch at Sprouts—marking a massive year for its clean, house-fermented gut health brand. With no added sugars, sweeteners, or fillers, FERMENTERIA has carved out a niche in the functional beverage category by keeping fermentation real—and stylish. The company has scaled rapidly with its in-house manufacturing model, proving that science-forward wellness can also be culturally relevant. As the brand heads into 2026, it’s teasing new formats, drops, and continued innovation in gut health.
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