The Rise of Pouches: Why CPG Brands are Choosing Pouches Over Rigid Packaging

by Foodbevy

November 25, 2023

In recent years, the Consumer Packaged Goods (CPG) industry has witnessed a significant shift in packaging trends, moving away from traditional rigid packaging options towards more flexible solutions. One of the most notable changes is the growing preference for pouches. This shift is not just a fleeting trend; it’s a response to a range of factors, including environmental concerns, cost considerations, and evolving consumer preferences. As we delve deeper into this shift, we’ll explore why pouches are becoming the go-to choice for many brands and how they are shaping the future of packaging.

Environmental Impact

One of the most compelling reasons behind the rise of pouches in the CPG industry is their reduced environmental impact compared to traditional rigid packaging. Pouches often require less material to produce, leading to a smaller ecological footprint. This is because most products with paperboard boxes require a plastic bag inside as a moisture barrier and to preserve freshness. This reduction in material not only means using fewer resources but also translates to less waste ending up in landfills. Furthermore, the lightweight nature of pouches significantly lowers transportation costs and associated carbon emissions. Their compact design also means more products can be shipped at once, further reducing the environmental impact.

Advancements in materials and manufacturing processes are improving the recyclability of pouches. Brands that adopt pouch packaging are not only making an eco-friendly choice but also aligning themselves with the values of their environmentally conscious customers.

Cost-Effectiveness

In addition to their environmental advantages, pouches offer significant cost benefits over rigid packaging. The production of pouches typically involves less material and energy, leading to lower manufacturing costs. This efficiency is particularly important in an industry where margins can be tight and cost savings are crucial. Pouches also take up less space than rigid containers, both in storage and during transportation, allowing for more efficient use of space and potentially reducing logistics costs.

The lightweight nature of pouches means lower shipping costs. This aspect is increasingly significant in the context of global supply chains, where transportation costs can have a substantial impact on the overall cost of goods. By opting for lighter and more compact pouch packaging, brands can achieve considerable savings in shipping and handling.

The cost-effectiveness of pouches extends to the retail environment as well. Their flexible nature allows for more innovative and eye-catching designs, which can attract consumers without the need for additional marketing expenditures. This blend of practicality and aesthetics ensures that brands can stand out on the shelves while keeping packaging costs in check.

Consumer Preferences

Today’s consumers are not only environmentally conscious but also value convenience and functionality in packaging. Pouches are often resealable, easy to store, and more user-friendly, especially for on-the-go consumption, which aligns well with the fast-paced lifestyle of modern consumers.

Pouches offer a greater canvas for creative and vibrant designs, allowing brands to create more visually appealing packaging. This aesthetic advantage is crucial in attracting consumers’ attention in a crowded marketplace. The flexibility in design also allows for clear and informative labeling, which is increasingly important as consumers seek more transparency about the products they purchase.

The perception of pouches as a more modern and innovative packaging solution can enhance the overall image of the product and brand. Consumers often associate pouch packaging with being more progressive and eco-friendly, which can positively influence their purchasing decisions.

Choosing a Pouch Supplier

As emerging brands, our packaging is constantly updating, we need smaller runs, and need them faster. Choosing the right pouch supplier is crucial to setting yourself up for success. Here are the major considerations for CPG brands:

  • Low minimum order size
  • Fast turn around time
  • High quality prints and innovative options
  • Low cost.

The first choice is between a digital printer or plate printer. Plate printers can be lower cost at scale, but require large upfront costs. Digital printers offer more flexibility and lower minimums.

I recommend running new packaging designs with a digital printer, as founders always make changes. This way, when you make a mistake you’re not stuck with tens of thousands of pouches to run through, or have to dispose of.

ePac is a great digital printer for emerging brands.

  • Low Minimum Orders. They can produce any size order when you need it. By networking ePac’s 26 global locations and 60+ digital presses, ePac has the ability to provide beautifully designed flexible packaging delivered to you, no matter where you’re located. Be of all, they have low digital printing minimums.
  • Fast turn-around times. They ship in as little as 5-15 business days once artwork is approved.
  • Pushing packaging innovation forward. They’re developing tech-driven marketing and connected packaging solutions.

I believe ePac is a game-changer for emerging brands by providing you with flexible packaging solutions that are both cost-effective and efficient.

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