Let’s be honest: keeping your customer experience personal as your brand scales is tough.

In the early days, you might’ve answered every DM, handled support emails, and personally explained your product benefits to curious shoppers. But as traffic grows and your team stays lean, that level of one-to-one interaction becomes impossible to maintain — and your customer experience starts to suffer.

That’s where Capex’s PickUp comes in. These intelligent chat characters engage shoppers like your best AI virtual sales team — 24/7, across multiple channels — and without adding to your headcount.

PickUp meets customers on their terms — on your website, SMS, or Facebook Messenger. And the result? Human, helpful conversations that convert. Brands that use PickUp see a 23% conversion lift.

Sponsored by Capex : helping brands convert visitors through smart, conversational AI that optimizes communication and drives real results.

The Challenge: While Your Brand Scales, Keeping a Human Touch

Whether you’re growing DTC, expanding into retail, or running both, your customer relationships are everything. 

Today’s shoppers expect fast, personal replies. But dedicated CPG teams can’t respond instantly across email, SMS, and Facebook Messenger. 

Basic chatbots fall short. They miss nuance, rely on rigid scripts, and can’t hold conversations that build trust or drive sales.

PickUp was built to solve that. It helps DTC and CPG brands stay connected with customers — using AI that’s been trained to sound human, handle objections, and hand off leads to your team when it matters.

The Solution: Human-Like AI That Engages, Guides, and Converts

PickUp lets brands create virtual sales teammates that feel like part of your in-house team.

These aren’t cartoonish mascots or gimmicky popups. They’re branded virtual characters that:

• Capture your brand’s tone, values, and mission

• Have natural, two-way conversations with customers
• Provide 24/7 support, education, and conversion guidance

These digital brand ambassadors live where your customers are — on your website, SMS, and social media. They guide customers, answer questions, and help every visitor feel understood.

How Capex’s Character Platform Works 

Capex’s Character Platform is another service that designs brand-specific characters that create memorable, human-like conversations — at scale. Here’s what’s under the hood:

• Custom Character Design

Bring your brand to life with a 2D, 3D, or virtual human character, from sleek icons to fully stylized avatars.

• Natural Dialogue AI

Characters are powered by intelligent scripts and real-time conversation capabilities across websites, social media, and SMS.

• Brand Voice Integration

The messaging is written and refined by skilled copywriters, ensuring every interaction stays on-brand, personal, and human.

• Omnichannel Engagement

Characters connect with users across multiple platforms — providing a seamless experience from awareness to conversion to loyalty.

Real-World Use Cases for CPG Brands 

Whether you’re launching DTC or scaling retail, PickUp supports you in key moments across the customer journey:

• Product Education: Help customers understand what makes your formulation unique, product use, or which SKU fits their needs.
• Retail Support: Direct shoppers to nearby retail stores with dynamic conversations based on product availability.
• Pre-Launch Campaigns: Tease product drops and answer early questions prior to launch.
• Customer Loyalty Programs: Make reward redemption or onboarding more personal.
• Retention and Reorders: Send friendly reminders to drive repeat purchases and brand loyalty.

And the best part? It’s always on, and always in your brand voice!

Making It Easier to Be Personal — Even as Your Brand Scales

CPG founders today are competing not just on price or ingredients, but on customer experience. The brands that win deliver personal, emotionally resonant journeys from first click to post-purchase support.

Capex’s PickUp goes beyond AI conversational chat. It’s a storytelling engine that scales — one that brings your brand to life in every interaction.

And in a world where attention is short and options are endless, that personal connection is your biggest competitive edge.

Sponsored by: Capex

Capex helps CPG brands convert traffic into sales with PickUp — a fully managed, smart AI chat platform for websites, FB Messenger, and SMS. Limited Offer: Get PickUp for 3-month pilot (waived onboarding fee and first 3 conversions are FREE)