SPONSORED BY: Eco D2C provides tailored online growth strategies for food and beverage brands. We leverage online advertising channels such as Amazon, Instacart, Meta, and Google to achieve growth. Cookie cutter digital marketing rarely works, and every brand will have their own recipe for success. We use our combined decades of experience to help mission driven brands win.
Amazon.com is still one of the best e-commerce channels for food brands, but are you fully utilizing the platform? Three years into the TeaSquares journey I finally launched on Amazon and sold $120,000 worth of product on the platform during my first year. I did this by doing a deep dive and focused on learning and optimizing the platform.
Once you get past the basics, Amazon offers a TON of additional features that provide insights and new selling opportunities. I guarantee you’ll learn a secret or two you can apply
This dashboard is really powerful for understanding your customer behavior on Amazon. It’s available for companies who are set up with Brand Registry. Here’s what you can learn:
This dashboard lists the top queries that led customers to your brand’s products. It includes overall query performance, such as impressions, clicks, cart adds, and purchases for each query, and your brand’s share of that performance.
Analyze customer retention and repeat purchase patterns by Brand, or by ASIN
Connect with your target audience more effectively or identify customization opportunities with customer demographics insights.
Provides visibility to the top search terms for a particular time frame ranked by search frequency. It shows the top 3 corresponding top 3 clicked products, top 3 clicked categories and top 3 clicked Brands for each search term.
Provides insights on the products that are most frequently purchased together, uncovering insights on effective bundling and cross-sell opportunities based on customers’ buying patterns.
Did you know that Amazon shows you a detailed sales funnel for your products? It’ll literally break down:
Awareness > Consideration > Decision
Brand Metics gives you a breakdown of all the following numbers:
nerate Brand Metrics, we review all shopper engagements with your brand over a 1-week or 1-month period. These metrics are broken into 3 segments: awareness, consideration, and purchase.
Did you know Amazon has a shoppable feed where you can publish Instagram-style photos? Posts is a browse and discovery experience on Amazon focused on brand-shopping. Posts help shoppers discover new products and see what’s new from brands by browsing feeds of brand-curated content. Posts link to product detail pages, making each Post in a feed shoppable, and each Post includes category tags so shoppers can continue exploring Posts in related categories.
Did you know you can measure external traffic sent to Amazon from your website or social media pages? Even better, you can actually get PAID 10% of a customer’s purchase by sending traffic to Amazon? Yup, that’s right, all within Amazon Attribution.
Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels perform on Amazon.
Learn more about Amazon Attribution here
While the above Brand Referral program offers a credit on your fees, you can actually make cash from directing non-amazon traffic to your pages. How? Setup an Amazon affiliate account (also called Amazon Associates), which is made for influencers. Here, you can create individual campaigns for tracking, then use for all your links. Not only will you make a referral fee on your product sales, but for ALL orders a customer makes after clicking on your link within the attribution window.
As an example, let’s say a customer clicks your link to your $30 product, but also shops for a $1000 flat screen TV and checks out. You’ll make a 5% referral bonus on the $30 item ($1.50) and a 2% referral bonus on the $1000 item ($20). That’s an additional $21.50 that can go to your personal pocket or the company’s bottom line.
To ensure a seamless production process, brands must align their packaging supplier and co-packer early on by defining technical specifications, testing materials, and maintaining clear communication to avoid costly inefficiencies and delays.
Scaling your CPG brand requires the right systems in place to support that growth. Without clear visibility into your operations, you risk stockouts, overproduction, lost profitability, and compliance issues.
To build high-converting landing pages, focus on a compelling offer that creates urgency, a streamlined page design that quickly answers customer questions, and high-performing ad copy that resonates with your audience and drives immediate action.
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