Sponsored by UpClose Marketing, now accepting a limited number of brand placements in lodging stays during Coachella® & Stagecoach® Music Festivals in California this spring – an exclusive opportunity to reach travelers where they stay, not at the events. 

Limited Offer: Get $500 off any campaign. 

Every spring, Coachella®  and Stagecoach® Music Festivals turn the California desert into one of the most concentrated gatherings of young, high-spending consumers in the country.

For brands, that sounds like an obvious marketing opportunity. But anyone who’s tried to activate inside a major music festival knows the reality: high cost, crowded booths, rushed interactions, distracted attendees, and fleeting impressions.

The smarter opportunity isn’t on the festival grounds. It’s where attendees stay.

Who Attends Coachella® & Stagecoach®

Understanding the audience is what makes this channel work.

Coachella attendees

• Primarily ages 21–35
• Skew urban, trend-driven, and brand-aware
• High social sharing behavior and discovery-oriented
• Disposable income skewing $80K–$150K+ household income
• Many travel in groups and stay 3–5 nights in vacation rentals and campgrounds
  

Stagecoach attendees

• Slightly older demographic, 25–45
• Strong presence of couples and friend groups
• Higher likelihood of repeat attendance year over year
• Values quality, utility, and experience over hype
• Longer stays and higher likelihood of cooking, hosting, and gathering at rentals
  

Across both festivals, the common thread is this: these are not day-trippers. They are travelers who spend multiple days living together in vacation homes, campgrounds and hotels.

That behavior changes everything.

Why Vacation Rentals Are the Hidden Sampling Opportunity

Festival sampling is fast, transactional, and noisy. Vacation rental sampling is slow, contextual, and personal.

In rentals, guests:

• Check into the property and see your product on the counter
  
• Use it multiple times across several days
• Share it with friends organically
• Experience it in real-life moments: getting ready, cooking, recovering, hosting

Instead of a one-second interaction, brands get repeated trials in a relaxed setting.

This is especially powerful for:

• Food and beverage
• Wellness and functional products
• Household and personal care
• Everyday-use products that benefit from context
  

What Makes Festival Travel Stays So Effective for Brands

1. Attention is higher

Guests are off their normal routines. They’re open to discovery and far less distracted than they are online or on a crowded show floor.

2. Trial feels premium, not promotional

Finding a thoughtfully placed product in a rental feels like a perk, not an ad. That perception dramatically improves brand sentiment.

3. Products get shared

Festival trips are group experiences. One product can be tried by multiple people, creating built-in word of mouth.

4. Recall lasts longer

Consumers associate your brand with a memorable experience, not a booth they walked past.

How Brands Can Maximize the Opportunity

Brands that perform best around Coachella® and Stagecoach® follow a few simple rules:

Design for use, not display

Choose products that fit naturally into travel routines: hydration, snacks, personal care, recovery, convenience.

Keep the ask minimal

A simple QR code, discount, or survey is enough. Over-asking reduces participation.

Leverage timing

Pre-festival energy and post-festival recovery are prime moments for trial.

Think regionally

Many attendees come from Southern California and the West Coast, making this a strong channel to support regional retail or DTC follow-up.

Plan for multi-day exposure

The real value comes from repeated use over several days, not a single moment.

Take Advantage of This Opportunity

UpClose Marketing partners with emerging and established brands to connect with travelers through immersive, high-quality product experiences inside short-term vacation rentals, mid-term rentals, boutique hotels, and campgrounds.

This spring, UpClose is accepting a limited number of brand placements in lodging stays during Coachella® and Stagecoach® Music Festivals in California offering brands a premium alternative to on-site activations.

Limited Offer:
Brands can receive $500 off any campaign. Also available nationwide across the United States in vacation rentals.

If you’re looking to turn festival travel into meaningful product trials, this is a channel worth exploring.

Coachella® and Coachella Valley Music and Arts Festival® are registered trademarks of Coachella Music Festival, LLC. Stagecoach® is a registered trademark of Future Festivals, LLC. UpClose Marketing and this program are not affiliated with these companies.