What to offer influencers so they choose you over competitors

by SARAL Here’s a fact for you: Sephora doesn’t pay its influencers big bucks. Instead, they call their creators “Squad members” as they’re part of the Sephora brand ambassador program. […]

Creating a cohesive and data-driven pitch deck, you can establish credibility, differentiate your product from competitors, align with retailer objectives, and make informed decisions.

Did you know that most retailers start planning for the holidays now? That means planning out displays, promotions, and brand features, all while most of us are still sweating under […]

How to achieve profitability and build a sustainable business in the process.

by Aion We’re in a bustling era of business-building. Yelp’s recent Business Openings Report shows  637,590 new businesses opened across America in 2022, a 12 percent increase from 2019. New business openings […]

by Accountfully As a business owner, you understand the importance of managing your finances effectively. One aspect that can significantly impact your bottom line is deductions, especially if you are […]

by NielsenIQ In the ever-evolving world of retail, consumers are changing the way they shop. Omnichannel shopping has emerged as a modern approach to buying CPG products. This integrated approach […]

by Chris Ambarian, Promomash If you’re an emerging CPG brand – especially one that’s introducing a new, innovative product to the market – demos and sampling are essential to driving […]

New York City is home to the densest metro area in the US, but launching a CPG product there has its own unique set of challenges. Trent has helped launch […]

It’s no secret that expectations set by Amazon and other large marketplaces have impacted the way that modern consumers prefer to purchase. In many cases, shoppers want their products and […]