What if AI could do more than answer questions and actually help you run a more profitable CPG brand? In this episode, I sit down with Ryan Conti, Co-Founder of […]
The better-for-you movement has transformed everything from soda to cereal, but cookies, candy, and other indulgent categories may be among the next major areas ripe for disruption. In this episode, […]
News updates from Daily Crunch, Nature’s Wild Berry, Unwind, GoMacro, Hola Mija Foods, Juliet Wine, 18 Chestnuts, Sweet Logic, Tulua, Mingle Mocktails, Unbothered Foods, Doich, CHUH Matcha, B.T.R. NATION, Califia Farms, Three Trees Foods, Lofty Pops, Boostcous, The New Primal, and Better Together Foods.
What if your product is great, but AI doesn't know it exists? AI shopping assistants like ChatGPT and Claude are changing how consumers discover and choose products. But is your […]
After building Jeni’s Splendid Ice Creams into one of the most recognizable brands in modern food, Jeni Britton is starting again. Her new company, Floura, is taking on a very […]
News updates from Crafty Ramen, REBBL, Chili Chews, Maazah, Yaza Foods, CocoLove, Bovita Health, WildBoard, Mom Snacks, Koia, Once Upon a Farm, OLIPOP, Yogurtland, Final Boss Sour, RodeoCPG, 18 Chestnuts, Backflip, and Freestyle Snacks.
In this episode, Sigi Hale, Ph.D., Head of Consumer Insights and Testing, explains the neuroscience behind shopper recognition, brand familiarity, and buying behavior. We explore why some packaging redesigns hurt […]
News updates from Bizzy Coffee, Harken Sweets, Queen St. Bakery, Loonen, Oval Coffee Roasters, Kidfresh, Soupergirl, Khloud, H2Glow, Cygnet Gin, Fortune Favors, Sauz, Atomic, Something & Nothing, Recess, and Lil’ Gourmets.
One press feature can do more than build buzz. When used strategically, it can open doors to retail buyers, strengthen sales outreach, fuel social content, attract creators, and create even more media opportunities.
In this episode, I sit down with Lindsey Mifsud, founder of LL’s Kitchen, to talk about how she turned a homemade granola recipe into a growing CPG brand now sold […]