269. Why Your CPG Brand Might Be Losing Money on Amazon
Amazon can drive sales, but that doesn’t always mean your brand is profitable. In this episode, I talk with Ryan Eales of The Amazon Whisper about the common mistakes CPG […]
Your packaging may look polished, but if your website, social content, ads, and sales materials feel disconnected, customers can sense it. This article breaks down why visual consistency matters for CPG brands and how creating one connected brand system can build trust, improve conversions, and make your product easier to believe in.
News from FROSH, 18 Chestnuts Soups, Bunnie Cakes, Unreal Snacks, Chunk Nibbles, RINGA, Beer Girl, Recess, Littlefoot Matcha, Orthomol, Huxley, Junna, Superb Bakehouse and Hint Water.
Insurance can feel complicated, but for CPG brands, the right coverage can protect the business from expensive setbacks like product recalls, damaged inventory, cyber risks, and contract requirements. This guide breaks down what founders need to know to better understand their risks and choose coverage that supports long-term growth.
What actually happens when a CPG founder and a creative agency build a brand together from the ground up? In this episode, I sit down with Dana Francks of JK […]
Compliance doesn’t have to ruin great packaging. This article shows CPG brands how to avoid costly last-minute revisions while keeping packaging clear, creative, compliant, and shelf-ready.
News from Mitra9, Maazah, Astadaily, Archer Roose Wines, AllWellO, Magnolia Bakery, Heray Spice, Chomps, Absurd Snacks, Pirq and NADAS.
Jeff Church has built, scaled, and rebuilt in CPG. As co-founder of Suja Life, he helped take the brand from zero to $100M+ in just over five years, becoming one […]
A small labeling mistake can turn into a costly recall. When Costco recalled nearly 80,000 pounds of butter over a missing allergen statement, it showed how even simple oversights can create major financial and reputational risk for food brands. This article breaks down what CPG founders can learn from the recall and how product recall insurance can help protect your brand when something goes wrong.
News from WILDE, Mingle Mocktails, Comvita, Frankie's Organic Snacks, LiveMore Superfoods, OLIPOP, B-SIDES, MsPsGFree Inc, Aonic Inc., MUSH, Primis Imports, Pearle Caviar, Cob, Joy Supply, Nantucket Crisps and Scoops.