This Week in CPG 04/06/27

News from Khloud, sun noodle, Daddy's Homemade LLC, Michaels of Brooklyn, Lucky Energy Beverage, Bovita Health, SIMPLi, Tate's Bake Shop, Create Wellness, Righteous Gelato and Something Sweet.

In this episode of the Startup to Scale Podcast, I sit down with Smári Ásmundsson, founder of NØRSE CØDE and the former founder of Smári Organics. Smári spent more than […]

This is the story of how a former athlete turned frustration into a fast-growing brand known for clean ingredients, full transparency, and products that actually put consumers first.

Trade spend can quietly drain your margins even when sales look strong on paper. This article breaks down where that leakage happens and shares practical ways to tighten controls before it eats into your profitability.

Your trade spend is higher than you think — here’s how to find out for sure Discounts, promos, billbacks, deductions… it adds up fast. Most CPG founders have no idea […]

Want to turn ambassador marketing into real, repeatable revenue? The Ambassador Program Playbook reveals how growing brands are building smarter ambassador programs that attract the right creators, increase sales, and scale without the usual guesswork.

News from That’s it, Wisdom Natural Brands, Frozen One, Haru Foods, Gerry’s, Chee Hoo Treats, Huel, HOPWTR, Just Ice Tea and Whole Foods Market.

This guide walks you through the exact strategies used to double ROAS on Instacart from understanding why the platform is unique to building a granular manual campaign architecture that outperforms automated setups every time.

Hiring a CPG broker can unlock retail growth or become an expensive distraction. In this episode, I break down the real role brokers play in scaling a food and beverage […]

Not every task on a founder’s plate requires founder-level attention. This article explains how to identify low-leverage work, delegate it effectively, and create more space for growth.