IRL (In Real Life) is Back in 2025: Seizing the Opportunity with In-Store Demos

After years of enduring digital solitude post-pandemic, consumers are coming back to life - IRL, or "in real life," that is. And that includes everyday experiences like retail and grocery shopping.

News from Fortune Favors, Seal the Seasons, Jinx, MUD\WTR, PUR Spices, Welch’s Fruit Snacks and Balkan Bites.

How to improve visual appeal, messaging, and functionality to boost sales.

On July 4, 2025, President Donald J. Trump officially signed the One Big Beautiful Bill Act into Law. This nearly 900-page piece of legislation is set to completely change the economic game for businesses and individuals nationwide.

In this article, we’ll walk through what’s in the template, how to use it, and when to start thinking about a dedicated inventory management system.

CPG marketers are rethinking their media spend when it comes to retail. Learn why top brands are investing in owned audiences to drive smarter growth.

Launching a CPG brand is never easy—but talking with Morgan Rucker and Olivia Stevermer of PSquared Foods reminded me just how rewarding the journey can be. In this episode, I […]

News from Cedar Valley, Mike and Jen’s Hot Cocoa, Raley’s, Moka Origins, VUUM, Hero Bread, Lexington Bakes, Sunnie, Wellfound, Evergreen and Willa’s Oat Milk.

In this session, we reviewed real eCommerce websites to uncover how product photos and layout influence conversions. From homepage hero images to product page galleries, attendees received live feedback and actionable tips to elevate their visuals and boost sales.

Rebranding can make or break a CPG brand. In this session, Avidity Creative unpacked why many rebrands fail and shared practical strategies to ensure your next brand refresh builds equity instead of losing it.