How Offshore Talent Can Help CPG Founders Reclaim 20+ Hours a Week

Jan 13
How Offshore Talent Can Help CPG Founders Reclaim 20+ Hours a Week

When founders do everything themselves, growth slows—this guide shows how the right offshore support can unlock 20+ hours a week without sacrificing control.

Jan 12
This Week in CPG 01/12/26

News from Brinkley’s Foods, Elixir Kombucha, RYZE, Huxley, AllWellO, BamJam, HYDROBAE, Gogü, She's The Sauce and Good Culture.

Jan 08
Focus on Micro-Influencers to Drive Better Results — and Elevate Your Top Performers

It’s not about follower count — it’s about trust, and micro-influencers are helping CPG brands turn authentic recommendations into measurable growth.

Jan 05
This Week in CPG 01/05/26

News from One Planet Pizza, My Better Batch, Huel, FamBam Foods, DEFI Snacks, Pura Beverage Company, TRUFF, SAUZ and FERMENTERIA.

Dec 20
Get More Out of 2026: The Five Numbers Every CPG Brand Must Know Before Scaling

Scaling into 2026 without knowing these five numbers is how fast-growing CPG brands quietly lose profit, cash, and control.

Dec 19
How to Build a Scalable Influencer Program and Automate Gifting

Still tracking influencer gifting in spreadsheets? Here’s how to turn chaotic DMs and untracked samples into a scalable, automated program that actually drives ROI.

Dec 18
Why Every Lean CPG Team Needs Offshore Talent (Before Hiring Full-Time)

Discover how lean CPG founders are using offshore talent to reclaim time, cut overhead, and scale faster—without the risk that can stall early growth.

Dec 17
How PickUp’s Smart AI Conversations and UGC Drive E-Commerce Conversions

Shoppers don’t need another FAQ bot they need trust in the moment so here’s how human-like AI chat + real UGC can turn hesitation into checkout.

Dec 16
Rebranding for Gen Z: How to Win the Visual Generation

Let’s break down the 8 visual and emotional cues Gen Z responds to—and what you need to stop doing if you want to stay relevant.

Dec 15
249. The Trade Spend Traps: The Biggest Mistakes Brands Make After Getting Into Retail

You made it onto the shelf. Great. But now the real spending begins. Trade spend is one of the biggest drivers of success in retail — and one of the […]