VYV Hydration Verified listing

VYV is a sparkling prebiotic electrolyte drink made with real fruit juice, 5g prebiotic fiber, and 455mg electrolytes. Zero added sugar, 30 calories per can. Three flavors: Strawberry Lime, Blueberry Mango Lemonade, and Tart Cherry Citrus.

VYV was created to fill the gap between prebiotic sodas like Olipop and electrolyte products like LMNT. Gut health and hydration in one can, without the sugar or artificial ingredients.

Currently in 117 Hy-Vee HealthMarket locations across the Midwest with regional expansion into Fresh Thyme and Meijer launching April 2026. Named a 2026 KeHE Trend Finder Finalist and selected as an Emerging Brand for the 2026 Nourishing Change Conference co-hosted by Kroger Health and Hy-Vee.

Founded by Doug Hamaker, a multi-time food and beverage founder who previously co-founded Forage Kombucha (first canned kombucha to market, 1,000+ retail doors across 20 states).