When it comes to packaging design for your products, there are numerous factors to consider to ensure your brand’s success and sustainability. In a recent Q&A webinar with Jeff Jacobs, VP of marketing for ePac, we gained valuable insights into the world of flexible packaging design for the consumer packaged goods (CPG) industry. Below are some key considerations for founders who are exploring packaging solutions for their businesses.

Sustainability and Eco-Friendly Materials:

Flexible packaging has a reputation for being “single use” and therefore having a higher environmental footprint, but It’s lightweight, which reduces its transportation footprint both as a material and as part of your finished product. There’s an increase of post-consumer recycled plastics in flexible films. Consider the sustainability of your packaging materials, the carbon footprint of your packaging, and the recycling infrastructure in your region.

Unique Packaging Solutions and Serialization:

One of the innovative uses of packing on the future is adding unique serialization to every package that’s produced. That way you increase readability throughout the entire supply chain and can enhance transparency and product safety.

In the unfortunate event of a recall, you can find out exactly when and where the product occurred and recall on those affected items traced with the serial number.

Consumer Engagement and Digital Packaging:

The connection between physical and digital packaging is a growing, with brands using QR codes to enhance the consumer experience. To drive adoption, provide added value through educational content, exclusive offers, or behind-the-scenes insights. Engaging your customers through digital packaging can help build brand loyalty and awareness.

Packaging Design, Materials, and Regulatory Compliance:

Your packaging’s appearance and materials play a pivotal role in consumer perception. Jeff advised founders to invest in custom-made packaging that enhances the brand’s image. Additionally, consider the durability and practicality of the materials used, especially for products with specific needs such as frozen goods. Understanding and adhering to regulatory requirements is crucial, especially for products intended for retail sale.

Product-Specific Challenges and Competitive Analysis:

Different products come with their unique challenges. For founders dealing with frozen products, consider materials that prevent condensation or icicles. When transitioning from one type of packaging to another, like glass jars to eco-friendly pouches, evaluate factors such as sustainability, cost, and product safety. It’s important to keep an eye on what your competitors are doing in terms of packaging design and materials.

Packaging design is a multifaceted aspect of your business that can greatly impact your brand’s success and sustainability. By considering factors like sustainability, uniqueness, consumer engagement, and regulatory compliance, founders can make informed decisions that align with their brand’s values and objectives.