Inside the Playbook: How CPG Brands Are Generating 100+ UGC Videos Monthly

09/16/2025
Marketing, Sales

Inside the Playbook: How CPG Brands Are Generating 100+ UGC Videos Monthly

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AdCrunch Digitals

The Founder’s Dilemma with Content at Scale

As a CPG founder, you’re used to wearing a dozen hats—product development, sales, fundraising, customer service. But marketing? That one’s a beast all on its own. And lately, the pressure’s only gotten worse.

You know UGC is the highest-performing content out there. You’ve seen it—people trust other people far more than brands. But producing consistent, high-quality UGC every single month feels out of reach. Maybe you’ve hired an influencer or two, tried repurposing TikToks on Instagram, or boosted a few Reels with ads. Still, your content calendar has more gaps than coverage—and you’re spending way too much time for too few results.

That’s where this new approach comes in.

A growing number of emerging CPG brands are flipping the script—creating over 100 pieces of UGC each month using a blend of AI tools, smart influencer partnerships, and ad strategies that actually convert. In a recent Foodbevy webinar hosted in partnership with AdCrunch, founders got an inside look at the system driving this shift. And it’s more accessible than you might think.

Let’s break down the playbook.

Why UGC Is the Best Performing Content Right Now

If your current marketing mix leans heavily on branded content or traditional media, it might be time to rethink your approach. User-generated content—whether created by customers, micro-influencers, or paid creators—consistently outperforms branded assets across platforms.

Why? Because UGC builds trust. It feels more authentic. It mirrors the content people already consume in their feeds, which makes it more likely to stop the scroll. According to recent data:

UGC is 2.4x more likely to be perceived as authentic than brand-created content
UGC-based ads deliver 4x higher click-through rates
Consumers are 70% more likely to buy a product after seeing a relatable UGC video

There are two primary approaches brands are using:

Organic UGC, where real customers post about your product without being prompted (gold standard, but hard to scale)
Paid UGC, where you work with creators to make content that looks and feels organic but is created with intent

The magic happens when you combine both—nurturing a community that naturally posts while also producing paid content that amplifies those same vibes. And now, with AI + the right tools, that content engine can run faster and smarter than ever.

Breaking the 100 Video Barrier: Is It Even Possible?

Let’s be honest—producing 100 videos per month sounds absurd if you’re used to working with agencies, big-budget shoots, or handling everything in-house. Most founders barely have time to post once a week, let alone create a high volume of content that performs.

But here’s the secret: you don’t need to do it all yourself. With the right tools and systems in place, you can build a content engine that continuously delivers quality UGC—without burning out your team or draining your budget.

Brands today are leveraging a hybrid strategy that includes:

Creator platforms to streamline sourcing and communication
AI tools for scripting, editing, and repurposing content
Performance-driven distribution to get content in front of the right audiences

This combination reduces the need for manual effort at every stage—cutting down production time, optimizing creative performance, and making it possible to scale without hiring a huge team.

You’re not creating 100 brand-new productions. You’re building a system to generate dozens of content variations from a few solid sources.

The 3-Pillar UGC Content Engine

Scaling to 100+ UGC videos a month isn’t about working harder—it’s about building smarter systems. Here’s the framework that’s working for today’s top-performing CPG brands:

Pillar 1: Creator Discovery and Briefing

Finding creators who “get” your brand is step one. But managing dozens of outreach emails, DMs, and negotiations? That’s a time-sink.

Instead, use platforms like Trend.io to connect with pre-vetted micro-influencers who specialize in UGC. Trend streamlines the process by letting you post a campaign brief and select creators based on previous content styles, niche, and audience.

Pro Tip:

Spend time crafting a strong brief. The clearer your direction, the better the outcome. A great brief should include:

A short description of your brand
Target messaging (benefits, tone, do’s and don’ts)
Visual inspiration (moodboards, past examples)
Technical specs (orientation, length, file format)

Strong briefs are the foundation of great content—without them, even the best creators will miss the mark.

Pillar 2: AI-Powered Video Editing and Repurposing

Once you’ve got raw video footage, you can squeeze out 5-10 pieces of content from each clip with the right tools. Platforms like QuickFrame and Descript allow you to:

Trim and format videos for different platforms (Reels, TikTok, YouTube Shorts)
Add captions, overlays, and branding
Use AI to generate alternate versions based on performance data

This isn’t just about editing faster—it’s about learning what works. These tools let you analyze which formats and messages convert, then replicate them at scale.

Got one video that’s crushing it? Turn it into 10 variations with different hooks, visuals, and CTAs to keep your content pipeline full and your performance optimized.

Pillar 3: Distribution with Paid + Organic Strategy

Creating content is only half the battle. The real impact comes from strategic distribution—making sure the right people see it.

That’s where AdCrunch comes in. As a full-stack UGC ad platform (and sponsor of the webinar), AdCrunch helps CPG brands launch and optimize paid social campaigns using high-performing UGC.

Here’s how it works:

Upload your content to their platform
Run A/B tests with different creatives and audiences
Optimize for ROAS using data-backed insights

They also help with whitelisting, allowing you to run ads directly from a creator’s profile for more authenticity and better engagement. Think of it as performance marketing powered by human trust.

How AI Is Accelerating the UGC Process

AI isn’t just a buzzword—it’s a real accelerator for content teams. From ideation to editing, AI tools help you do more with less effort.

Here’s how brands are using AI in their UGC workflows:

ChatGPT: Generating video scripts, hooks, and content briefs
Descript: AI-powered editing, voiceover generation, and transcriptions
QuickFrame: Creative insights and variation generation
Captions.ai / Submagic: Auto-captioning and dynamic text for TikToks

Instead of spending 2 hours scripting a video, founders are using AI to generate five different hooks, A/B test them, and iterate quickly.

Want to repurpose a customer review into a testimonial video? Feed the quote into an AI script generator, match it with B-roll, and you’ve got a piece of content ready in under 30 minutes.

Cost Breakdown: Budgeting for 100 Videos

You don’t need a six-figure marketing budget to make this work. Here’s a rough breakdown of what it might cost to generate 100 UGC videos a month:

Item	Cost Estimate
Creator UGC (10–15 creators @ $100–$250 each)	$1,000–$3,500
AI Tools (QuickFrame, Descript, etc.)	$100–$300/month
Editing/Repurposing (freelancer or internal)	$500–$1,000
Paid Ads Budget (via AdCrunch or Meta)	Variable (start at $1K–$2K)

By repurposing each piece of UGC into multiple formats and using performance data to prioritize winners, your cost per usable asset drops dramatically.

Common Mistakes to Avoid

Before you dive in, here are a few pitfalls to watch out for:

Weak briefs = weak content

If you don’t tell creators what you want, you’re gambling with your budget.

Not testing content before scaling

Always validate with small spend or organic testing before putting serious money behind a video.

Failing to secure content rights

Make sure you own usage rights (especially for paid ads). Use licensing agreements and don’t rely on casual emails or DMs.

How AdCrunch Helps Brands Scale UGC Ads

AdCrunch, the webinar sponsor, is at the center of this scalable UGC system. They help brands turn raw creator content into high-performing ad campaigns—handling everything from asset testing to ROAS optimization.

Some of the benefits they offer:

Managed UGC ad campaigns using your (or their) creator network
Whitelisting and creator licensing to improve authenticity
Hands-on creative testing to improve performance over time

Brands using AdCrunch report significant gains in both efficiency and returns—especially when combining it with a solid UGC production system like the one outlined above.