
268. Building a Brand People Believe In
What actually happens when a CPG founder and a creative agency build a brand together from the ground up? In this episode, I sit down with Dana Francks of JK
How do you know who to pitch to for each Foodservice sub-channel, and what should you say to ensure you win the account? Are you even aware that there are many Foodservice sub-channels? Sales success in Foodservice is part of the Activate stage along The Foodpreneur Journey™. Getting your sales strategies right ASAP means you begin to build a sustainable food or drink business that pays you a great wage and not a hobby or a side-hustle. In this session you’ll learn:
👉 What the Foodservice channels and sub-channels are;
👉 Who you should pitch to in each channel;
👉 What you should say in your pitch; and
👉 Six success factors for Foodservice.

What actually happens when a CPG founder and a creative agency build a brand together from the ground up? In this episode, I sit down with Dana Francks of JK

Compliance doesn’t have to ruin great packaging. This article shows CPG brands how to avoid costly last-minute revisions while keeping packaging clear, creative, compliant, and shelf-ready.

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