It was launch week for a fast-growing beverage brand. The founder had invested in beautiful packaging, hired a top-tier creative agency for paid ads, and optimized their Shopify site for speed. Traffic was pouring in — but conversions? Flat. Visitors were leaving without buying, and no one could pinpoint why.

It’s a story that sounds familiar to many CPG founders. The challenge isn’t getting attention anymore — it’s keeping it. Especially in an era where site visitors expect answers, options, and a seamless buying experience immediately. That’s where conversational AI is stepping in to bridge the gap.

Sponsored by Capex : helping brands convert visitors through smart, conversational AI that optimizes communication and drives real results.

The Problem: Good Traffic, Poor Conversions

Whether you’re running a DTC brand or launching in retail with a digital footprint, chances are you’ve struggled with this equation: high traffic, low sales. You’ve invested in ads, email, influencers — but most visitors bounce without converting.

Why? Because digital shoppers today don’t want to just browse — they want guidance. They’re often stuck between too many product choices, unclear value propositions, or they simply need a nudge at checkout. Traditional chatbots help, but they’re often clunky, limited in scope, and can’t hold natural, helpful conversations.

As a founder juggling product development, operations, and sales, you likely don’t have the bandwidth to build a full-time customer experience team. That’s where automation — done right — can unlock real value.

The Opportunity: Conversational AI That Sells

What if your website could respond to customers instantly, guide them toward the right product, and even close the sale — all without manual oversight?

That’s exactly what Capex’s PickUp platform is built to do. More than a chatbot, PickUp is a fully managed conversational AI system designed to engage with visitors through interactive, intelligent messaging — across SMS, Instagram DM, Messenger, WhatsApp, and your website.

Here’s how it works:

• Proactive pop-ups anticipate visitor behavior and start conversations before people bounce.
• Exit-intent detection allows PickUp to send timely messages that re-engage visitors who are about to leave.
• Personalized dialogues, written by skilled copywriters and powered by AI, help customers feel heard — not herded.

It’s like adding a 24/7 sales associate to your team, without the HR paperwork.

Why It Works: Hands-Free and Performance-Based

One of the biggest friction points in adopting new tech for founders is implementation. With PickUp, there’s zero lift required. Capex handles strategy, copywriting, tech integration, and analytics.

Even better? It operates on a pay-per-conversion model — you only pay when the platform delivers results. This reduces risk and makes it easier to justify testing, especially for early-stage brands with limited budgets.

Key benefits for CPG brands include:

• 24/7 instant engagement with leads, no matter where they land
• Lead qualification and appointment booking handled automatically
• Direct checkout redirects that push ready-to-buy customers where they need to go
• Unlimited integrations with your existing stack — Shopify, Klaviyo, Meta, and more
• Real-time analytics to understand what messaging is working

It’s not just automation for the sake of efficiency — it’s automation designed to sell.

Real Value for CPG Founders

For DTC founders, PickUp offers a way to guide potential customers through product discovery and purchase, even while you sleep. Whether you’re launching a new SKU, managing a limited drop, or trying to reduce bounce rates, personalized messaging can make the difference.

For retail-first founders, PickUp can serve as your digital front line. Use it to educate customers about where to buy your product, explain how it’s used, or collect email signups for loyalty campaigns. It works equally well as a post-purchase tool to increase retention and LTV.

And because it’s flexible, you can use it for:

• Pre-orders and launch campaigns
• Driving newsletter signups
• Guiding gift purchases during the holidays
• Reducing cart abandonment with a last-minute promo

In every case, it allows you to meet your customers where they are — with the message they need to move forward.

Smarter Conversations, Better Conversions

The future of CPG isn’t just product innovation — it’s experience innovation. As more consumers shop online (even for traditionally in-store categories), brands that invest in smarter digital experiences will outperform those who don’t.

Conversational AI gives you an edge — not just to capture leads, but to build relationships, answer objections in real time, and guide people to purchase.

Sponsored by: Capex

Capex helps CPG brands convert traffic into sales with PickUp — a fully managed, smart AI chat platform for websites, FB Messenger, and SMS. Limited Offer: First 3 conversions FREE and waived all onboarding costs for Capex AI’s conversational tool, PickUp.