Let’s start at the beginning and we can move on from there. How did your company get started and why?

I have always been interested in ancient wisdom and would turn to natural remedies instead of a medicine cabinet for healing and prevention. I started Remedy Organics out of my kitchen after seeing the impact I had on the lives of my clients as a holistic nutritionist. I decided I wanted to bring wellness to more people. Remedy Organics has become a leading functional beverage brand that offers wellness shakes and we’ve recently launched new Immunity+ Shots. Our mission is to bring convenient, functional nutrition to the world in the form of plant-based beverages that are accessible to all.

What is your product and how would you describe it?

Remedy Organics offers plant-based functional wellness shakes and immunity shots packed with adaptogenic herbs, superfoods and ayurvedics as well as plant-based protein and prebiotics. Remedy Organics is the only functional beverage company led by a certified Holistic Nutritionist and our products provide health and wellness benefits that go well beyond general nutrition. All offerings are gluten-free, dairy-free, soy-free, Kosher and non-GMO; each formulated with the highest quality, USDA certified organic, plant-based ingredients.

How have you pivoted your business this year?

When COVID 19 became a reality for us back in March of 2020 we realized that consumer shopping patterns would be changing and there would be an accelerated shift to online grocery shopping. We invested heavily in transforming our marketing efforts to attract consumers on digital platforms. This involved a significant focus on our social media, ecommerce and direct-to-consumer strategies. In addition, our entire team has become very data focused. We have a number of dashboards that we review daily that help us to analyze and understand the ever-changing landscape in our industry.

What is your next challenge to overcome?

One of the key challenges we are facing is the manner in which we will continue to grow our business. In the three years since we launched Remedy Organics we have been one of the fastest growing companies in the industry. Unfortunately many of the strategies that we employed to build and grow the company are no longer viable. We had a very heavy presence at industry trade shows such as Natural Products Expo and The Fancy Food Show as well as many smaller regional shows, these shows have not been held for two years and who knows when they will occur again. The opportunity to meet the buyers from large and small retailers across the country and have them sample our products and learn about the brand was invaluable. In addition we relied heavily on demos/in-store sampling and events where consumers can learn about our brand and sample our products, and these options no longer exist for us. We have been forced to develop other creative strategies to create awareness of our brand with the retailers as well as consumers. This is a work in progress and we are currently testing many strategies and analyzing the results on a daily basis.

What do you predict for the food industry over the rest of the year?

Over the rest of the year and during the remainder of the pandemic, I believe the focus on immunity and prioritizing your health will continue to be a trending topic in the food industry. Consumers will be turning to everyday products with an extra boost to help protect their immune system while also helping them get through the day.

Learn more at: Remedy Reset Program | Remedy Organics