
260. Building It Better the Second Time: Scaling a Smarter CPG Brand
In this episode of the Startup to Scale Podcast, I sit down with Smári Ásmundsson, founder of NØRSE CØDE and the former founder of Smári Organics. Smári spent more than
Let’s start at the beginning and we can move on from there. How did your company get started and why?
My grandmother was a famous cook and the genesis of this story. She was actually one of the first women in Penang to codify Nyonya (a unique hybrid Southeast Asian culture) recipes. I grew up cooking with these recipes. When I came to the U.S., I found that I really missed the food from home. I was always smuggling in loads of spices in my luggage bag. I would cook some of these foods in my Columbia dorm room and discovered people really liked eating what I made. That’s what started Homiah: my grandmother’s recipes. I decided to take the plunge and begin my own business bringing Southeast Asian Nyonya flavors to Americans.

What is your product and how would you describe it?
How have you pivoted your business this year?
What is your next challenge to overcome?
What do you predict for the food industry over the rest of the year?
Learn more at: http://homiah.com/

In this episode of the Startup to Scale Podcast, I sit down with Smári Ásmundsson, founder of NØRSE CØDE and the former founder of Smári Organics. Smári spent more than

News from Khloud, sun noodle, Daddy’s Homemade LLC, Michaels of Brooklyn, Lucky Energy Beverage, Bovita Health, SIMPLi, Tate’s Bake Shop, Create Wellness, Righteous Gelato and Something Sweet.

This is the story of how a former athlete turned frustration into a fast-growing brand known for clean ingredients, full transparency, and products that actually put consumers first.
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