Retail buyers are notoriously hard to get a hold of, and once you do, it’s even harder to convince them to take in your product. So what do you do? Many brands inherently position most pitches talking about themselves. The founding brand story, the product idea, and your mission are great, but those alone won’t land you the account. Buyers get pitched dozens of times every week, and they want to know how your brand will help achieve their goals. How can you position your pitch to the buyer to make taking on your product a no-brainer?
Join me as I talk with Cameron McCarthy, CEO of WeStock about how to use data to show buyers there is demand for your product even before it hits the shelves.
We’ll discuss:
- The Triple Win – Brand, Retailer, Consumer
- How to use data to show demand
- Designing the perfect buyer presentation
This webinar is for new and existing brands who want to improve their buyer pitch