Packaging is one of the most important and underrated elements of your selling strategy. Yes, your packaging should look cool. Yes, it should represent your brand. But is your packaging actually working to sell more for you on shelf? Join me as I talk with three great companies and learn the mistakes, the insights, and the pivots, all designed to help their packaging sell better.

GUESTS

Sabrina Pfautz, Aid & Abet

Erica Liu Williams, Gr8nola

Greg McMullen, Everipe

YOU’LL LEARN

• The key elements your packaging needs.
• How consumers shop the aisle and what needs to stand out on your packaging.
• When to conform to industry standards and when to stand out.
• Which call-outs are important and which are a waste of space
• What to put on the front of pack, and what to leave on the back