Search is still one of the primary ways customers find and learn about your brand. Are you doing everything you can to be found on the web? Search Engine Optimization (SEO) is the practice of making your website content easily discoverable on search engines like Google and Bing, so customers can find you. 

The reality is that most founders don’t have a strong SEO strategy and leave it as an afterthought. Join me for a conversation with Roger Bautista, a BigCommerce growth coach who trains merchants on how to sell successfully online. 

We will discuss what you can do to build a strong SEO strategy including:

• What is SEO and why it’s important
• Understanding who your users are and how to target the keywords and phrases that your customers are looking for.
• How to implement a successful SEO strategy on your site, boost traffic and increase online sales
• What is metadata and how to optimize your content