Getting your product onto the grocery or e-commerce shelf is only half the battle. Once you’re on, the more important part is how to actually get your product off the shelf and into the hands of customers. We’ve all heard the typical strategies of demos and quarterly promos, but how well do they actually work, and what else should you be doing? Join me as we discuss what strategies you can implement to drive velocity.

WHAT YOU’LL LEARN

• How to build an effective merchandising and promotional strategy
• What tactics work and which ones don’t
• How to use merchandising to your advantage

GUESTS

• Tina Adolfsson, Survey.com
• Ayeshah Abuelhiga, Mason Dixie Foods
• Mark Samuel, Iwon Organics