CPG Financing Guide by Keith Kohler

By: 

Keith Kohler

Are you looking for debt financing sources for your CPG brand to support your growth?  Keith Kohler, the Financing Man and long-term Foodbevy collaborator, has put together this online version of his book CPG Financing Guide (that was published in December 2023) and is making it available to our community. 

It covers debt financing options across the four financing stages of your business:

  1. Start-Up and Early Stage
  2. Growth / Pre-Profitability
  3. Breakeven to Profitable
  4. Multi-Year Profitability

It breaks down and explains the different types and amounts of debt financing you can be eligible for, typical ranges on key terms, documents you need, and key insights. 

Keith also is sharing his curated list of trusted financing sources and his key contacts that he works with to get deals done. 

He hopes that this will be a useful and comprehensive tool for you, and he is available to review any of this and help you create your custom financing strategy.  Click here to set up your call.

CPG Financing Guide

Download CPG Financing Guide

By downloading you agree to sign up for our Foodbevy weekly e-mail along with the Financing Man e-mail list.

Education Articles

Why fractional accounting is the most efficient model for brands under $50M.
This article dives into these four trends and their impact on trade and deductions in 2026 and beyond. Buckle up – and expect nothing less than another crazy ride in CPG!
Private label has leveled up, and it’s putting real pressure on independent brands. But despite better design and lower prices, store brands still can’t copy what matters most. This is where founders can still stand out.

Subscribe to Newsletter

Join 4,000+ founders, investors, and partners in receiving impactful tactics and tools every week.

Restricted to Premium Members Only

Sign In

Not a Premium Member? Sign Up Here:

The online the community for food and beverage founders