
260. Building It Better the Second Time: Scaling a Smarter CPG Brand
In this episode of the Startup to Scale Podcast, I sit down with Smári Ásmundsson, founder of NØRSE CØDE and the former founder of Smári Organics. Smári spent more than
Every founder I talk to is interested in making their brand sustainable with a focus on Profit, People, and Planet, but it’s a lot easier said than done. How do we create sustainably packaged products in a world of convenience, single-use items, and e-commerce shipping? Join me as we break down each of these practices and how you can implement changes for your brand.
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In this episode of the Startup to Scale Podcast, I sit down with Smári Ásmundsson, founder of NØRSE CØDE and the former founder of Smári Organics. Smári spent more than

News from Khloud, sun noodle, Daddy’s Homemade LLC, Michaels of Brooklyn, Lucky Energy Beverage, Bovita Health, SIMPLi, Tate’s Bake Shop, Create Wellness, Righteous Gelato and Something Sweet.

This is the story of how a former athlete turned frustration into a fast-growing brand known for clean ingredients, full transparency, and products that actually put consumers first.
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