Private label has leveled up, and it’s putting real pressure on independent brands. But despite better design and lower prices, store brands still can’t copy what matters most. This is where founders can still stand out.
The wrong sales hire can cost a CPG brand more than just salary. It can lead to bad retail bets, wasted trade spend, and growth that doesn’t actually make money. This article breaks down how to know what kind of sales leader your brand really needs before you make the hire.
News update from MYDRATE, Gheelish, Vandy Fries, GOOD GOOD, Little Spoon, Prevail Jerky, Big Mozz, Ramen Bae, Elavi, CHUZA, Purposefuel, Blume, Kidfresh, Mingle Mocktails, PRODA, Chopin Vodka, Amylu Foods, and everbowl.
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