Getting a meeting with a retail buyer is hard. Making the most of that meeting is even harder.

In this interactive workshop, you’ll get to pitch your product in a mock buyer interview and receive real-time feedback on how to make it stronger, clearer, and more compelling.

Whether you’re preparing for your first buyer meeting or looking to improve your pitch to drive more placements, this session will help you refine how you communicate your brand, product, and value to retailers.

You’ll learn:

• ✅ The key elements every retail pitch must include
• ✅ How to structure your pitch so buyers quickly understand your product
• ✅ How to tell a compelling brand story without wasting time
• ✅ Common mistakes founders make when pitching retailers
• ✅ How to clearly communicate velocity, differentiation, and market opportunity

Featuring:

Grant Burgess: VP of Sales at SimplyProtein and former Chief Growth Officer at Dirty Hands. Grant brings years of experience leading sales for emerging and established CPG brands, working with sales agencies, and helping brands successfully pitch and expand with major retailers.

Sponsored by:

JPG Resources – helping CPG brands grow through expert retail strategy, sales support, and operational guidance.

If you’re preparing for buyer meetings this year, this is your chance to sharpen your pitch and learn what retailers actually want to hear.