- CPG Weekly News
This Week in CPG 02/09/2026
🛒 Retail Rollouts
🍺 Mash Gang the multi gold award-winning UK beer brand, is officially rolling into Texas with its bestselling hazy IPAs now available at H-E-B
Mash Gang co-founded by Jordan Childs, the multi gold award winning UK beer brand, is officially rolling into Texas with its bestselling hazy IPAs now available at H-E-B.
Originally based in the UK, Mash Gang is bringing its cult favorite nontraditional beers to Texas shelves, led by Chug, a crisp and juicy hazy IPA, and Journey Juice, a mango-forward fruited hazy IPA with Sabro hops, lime zest, and chili. The rollout taps into Texas shoppers’ love for bold, full-flavored brews and marks a major U.S. retail milestone for the brand as it continues to expand its footprint stateside.
🥐 RoRo’s Baking Company has landed in the frozen aisle of 87 Meijer locations with its Cinnamon Rolls and new Jalapeño Cheddar Parker House Rolls
RoRo’s Baking Company founded by Amy Collins has landed in the frozen aisle of 87 Meijer locations with its Cinnamon Rolls and new Jalapeño Cheddar Parker House Rolls.
The Meijer rollout introduces two SKUs as part of a four SKU seasonal rotation, giving shoppers a limited-time chance to try the savory Jalapeño Cheddar flavor before it rotates out in April. This expansion reflects RoRo’s growing retail momentum and commitment to bringing indulgent, bakery quality frozen breads to more Midwest consumers.
☕ Oval Coffee Roasters is launching a limited time specialty coffee shipper display nationwide at Sprouts Farmers Market
Oval Coffee Roasters co-founded by Christopher Alspach and Andrew Itzkowitz is launching a limited-time specialty coffee shipper display nationwide at Sprouts Farmers Market.
Running February 2026, the rollout features three whole bean light-roast coffees Women-Produced Bowling Green Blend, Natural Process The Natural, and Half-Caffeine Riverside Blend merchandised in an educational, approachable display. Available in-store and on Instacart, the program introduces Sprouts shoppers to Oval’s intentional sourcing and roasting philosophy while encouraging confident everyday coffee purchases.
🚀 New Product Launch
🔥 Fly By Jing has launched the first ever Hot Pot Bomb, making Sichuan-style hot pot easy for everyday cooking
Fly By Jing founded by Jing Gao has launched the first ever Hot Pot Bomb, making Sichuan-style hot pot easy for everyday cooking.
Inspired by traditional Sichuan hot pot bases, the solid cube format was developed with culinary creator Logan Moffitt and is designed for remixing at home, work, or on the go. Launching alongside a Mini Electric Hot Pot, the products are available exclusively through Fly By Jing’s website, TikTok Shop, and specialty AAPI focused retailers, bringing bold, soul warming flavors to weeknight meals.
🥤 Koia has introduced Strawberry Elite +Creatine, its first ever creatine infused plant based protein drink, exclusively at Publix
Koia led by CEO Chris Hunter has introduced Strawberry Elite +Creatine, its first ever creatine infused plant-based protein drink, exclusively at Publix.
The new SKU adds a highly requested flavor to Koia’s fast growing Elite line and delivers 32g of plant protein, 1,000mg of creatine, and 6g of prebiotic fiber, all made without seed oils. The launch reflects Koia’s mission to modernize functional nutrition by bringing creatine into everyday wellness routines beyond traditional sports supplements.
🍪 Doughp has brought back Doughp +PROTEIN as a fully baked cookie after an initial drop sold out in just two hours
Doughp founded by Kelsey Moreira has brought back Doughp +PROTEIN as a fully baked cookie after an initial drop sold out in just two hours.
Customer feedback from a surprise baked protein cookie included in early orders drove the pivot, with fans praising its soft, bakery-style texture and 10g of protein without the chalky taste typical of protein snacks. The relaunch shows Doughp’s fast, community-driven approach to innovation as it expands its better-for-you dessert lineup.
💸 Acquisitions and Investments
🍫 TRUBAR has been acquired by global food company Eti Gıda
TRUBAR founded by Erica Groussman has been acquired by global food company Eti Gıda.
What began as a kitchen-built protein bar brand has grown into a product found in tens of thousands of stores, now gaining international scale through the acquisition. With Eti Gıda’s global reach, the deal positions TRUBAR for accelerated expansion while staying true to its mission of creating indulgent, plant-based protein bars consumers genuinely crave.
💰 Doich Foods has received an investment from SRW, led by Gabe Plotkin of Tallwoods Capital and co-founder of the NBA’s Charlotte Hornets
Doich Foods co-founded by Anthony Scialdone has received an investment from SRW, led by Gabe Plotkin of Tallwoods Capital and co-founder of the NBA’s Charlotte Hornets.
The investment supports Doich’s continued growth as it scales its Snacking Dough category across DTC and retail. Backed by strong consumer loyalty and clean-label credentials, the brand is gaining momentum with investors who see its blend of flavor, function, and authenticity as a rare combination in better-for-you snacks.
🎉 News to Celebrate
🧁 Magnolia Bakery has appointed fresh executive leadership to fuel its next phase of global growth
Magnolia Bakery led by new CEO Nathan Louer has appointed fresh executive leadership to fuel its next phase of global growth.
Louer steps in to drive domestic and international franchising while expanding the brand across retail, CPG, and commerce. Former CEO Bobbie Lloyd transitions to Chief Baking Officer and Chief Brand Officer, following a five-year period in which the iconic bakery doubled revenue through retail expansion and international franchising.
🥖 Papa Mountain has been named a 2026 NEXTY Awards Finalist for its Sweet Potato & Herb Grain-Free Bread Rolls
Papa Mountain founded by Solomon Cohen has been named a 2026 NEXTY Awards Finalist for its Sweet Potato & Herb Grain-Free Bread Rolls.
Recognized by New Hope Network for innovation and ingredient integrity, the frozen rolls stand out for being grain-free, seed-oil-free, and offering 6g of protein per serving. The honor highlights Papa Mountain’s evolution from a small startup into a nationally distributed brand focused on clean-label comfort food.
💙 SkinnyDipped has launched the SkinnyDipped Female Founder Fund to support women-owned food brands
SkinnyDipped co-founded by Breezy Griffith, Val Griffith, Lizzie Resta, and Chrissy Haller has launched the SkinnyDipped Female Founder Fund to support women-owned food brands.
The initiative will award one female founder a $25,000 grant plus six months of hands-on mentorship across key business functions. Applications run from February 4–25, 2026, reinforcing SkinnyDipped’s commitment to addressing the funding gap faced by women entrepreneurs in food and CPG.
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