E-commerce is changing. In a world where shoppers rely heavily on trust signals before making a purchase, many brands still depend on tools designed for a different era: chat widgets and basic FAQ bots. These tools were built for support only.

According to market data, nearly 70–80% of online shoppers say they seek social proof before buying. Customers rely on real users or engagement that is emotionally resonant.

Sponsored by Capex : helping brands convert visitors through smart, conversational AI that optimizes communication and drives real results.

Why Human-Like AI Chat Works With Shoppers

Capex’s PickUp flips the script. Instead of waiting for a typed question, PickUp proactively steps in and speaks in a human-like conversation.

PickUp doesn’t repeat FAQs.  It engages — asking questions, offering suggestions, and understanding context. PickUp adapts to shopper behavior much like a real salesperson, adjusting in real time.

That humanlike tone builds trust. And trust drives conversion.

How UGC Helps Shoppers Decide Faster

Real UGC content builds confidence. When shoppers see TikTok and YouTube reviews, photos, and user testimonials, it reduces their doubt. Social proof is powerful – a recent study shows 78% of buyers trust peer reviews.

By combining PickUp and UGC, CPG brands can create trust before checkout — not after.

CPG founders already know how important social proof is across PDPs, Instagram, and Amazon listings.

Example:

 A shopper hesitates on a $48 product. They see:

• A real customer video explaining how they use it
• Before/after photos
• A quote from a verified buyer

This pulls the shopper across the finish line. UGC and AI smart chat multiply that effect.

Personalization That Meets Shoppers at the Right Moment

PickUp doesn’t wait for a customer to type something.

It watches for:

• product-page visits
• scroll depth
• time spent on key SKUs
  

Then it proactively triggers:

• a friendly message
• a personalized incentive
• a great discount code

That kind of precision lifts monthly conversions by up to 23% for mobile-first brands.

A Real Scenario: Helping CPG Shoppers Decide 

Imagine a shopper browsing a protein snack brand:

1. They land on the product page.
2. Capex’s PickUp opens a friendly chat:
   “Looking for something high-protein but low-sugar? I can help.”
3. When the shopper hesitates, PickUp offers a relevant review or incentive.
4. The shopper purchases within minutes.

This flow removes friction, builds confidence, and gives the shopper exactly what they need to move forward.

Why This Matters Now (Market Trends)

• Mobile shopping dominates: Over 60% of e-commerce shopping happens on mobile. Quick, conversational AI chat is perfect for small screens and fast decisions.
• Social proof is crucial: A 2024 study found 78% of buyers trust peer reviews.
• Shoppers want speed and personalization: Instant, human-like responses drive user satisfaction. Waiting or scrolling through pages isn’t acceptable. 

Why Trust and Attention Drive E-Commerce Success

In e-commerce, attention and trust are the new currency. Human-like AI conversations and real UGC give CPG brands an immediate advantage — transforming hesitant browsers into confident buyers.

If you manage a CPG brand or digital growth for a consumer brand, this is a great strategy to put into place.

Choose conversation. Choose trust. Choose conversions.

Capex helps CPG brands convert traffic into sales with PickUp — a fully managed, smart AI chat platform for websites, FB Messenger, and SMS. Limited Offer: Get PickUp for 3-month pilot (waived onboarding fee and first 3 conversions are FREE)