- CPG Weekly News
This Week in CPG 11/24/25
🛒 Retail Rollouts
🍪 A breakout year for frozen cookie dough
Love & Cookies, founded by Ashley Cameron, expanded from 250 to 1,200 stores across 23 states, landing in Sprouts, HEB, Harris Teeter, Wegmans, and Thrive Market as it continues to outpace the frozen cookie dough category by 320%. The brand’s rapid growth is powered by its indulgent, clean-ingredient frozen cookie dough and a category-defining larger cookie format. In just two months, Love & Cookies has seen a 2.5x boost in velocity and strong performance from its core Chocolate Chip SKU, with more national retail deals in the works as interest builds.
🌴 Clean snacks go coastal with Whole Foods
Amazi Foods, founded by Renee Dunn, just launched in Whole Foods across the Northeast and Mid-Atlantic, bringing its tropical, clean-ingredient snacks to shelves in NY, NJ, CT, MA, and more. Shoppers can now find bestsellers like Moringa Hibiscus Pineapple and Piña Colada Pineapple throughout the region, expanding Amazi’s mission of transparent sourcing and better-for-you snacking just in time for holiday travel.
🧀 Freezer-aisle expansion fuels cheesy growth
Big Mozz, founded by Matt Gallira, expanded its freezer-aisle mozzarella sticks and nuggets to retailers including Jewel-Osco, Weis Markets, Giant Eagle, and more, with growing distribution across major chains. The restaurant-quality frozen cheese brand has also increased shelf presence at existing partners like Whole Foods, Gelson’s, and Market Basket, continuing to deliver on its promise of real ingredients and big flavor.
🍫 Better-for-you candy bars join Good Eggs lineup
Krack’d Snacks, founded by William Kwak, is now available on Good Eggs in SF, LA, and OC, with two peanut butter caramel crunch bar SKUs hitting the platform’s curated selection of premium snacks. Customers can now grab the Mylk Chocolate and Limited-Time Pumpkin Spice varieties through Good Eggs, with a special promotion running through the end of the month.
🍹 Alcohol-free cocktail brand lands key national retail wins
Edna’s Non-Alcoholic Cocktail Co., co-founded by Nick Devine and Kurtis Kolt, secured national placement at Target and a London Drugs rollout in Western Canada with its Margarita, Mojito, and Collins SKUs. The new 6-pack variety and 4-pack formats are gaining traction ahead of Dry January, signaling strong momentum for Edna’s as it builds a category around elevated, alcohol-free experiences.
🚀 New Product Launch
🟪 A snackable square that breaks the mold
RIND Snacks, founded by Matt Weiss, launched its new Raspberry Almond Granola Squares exclusively at Sam’s Club, introducing a high-protein, high-fiber snack that blends fruit, nuts, and yogurt in a square format. This new innovation reflects RIND’s transition into a vertically integrated snacking platform and a leap beyond traditional bars, delivering 5g of protein and 6g of fiber in every portion-controlled square.
🥜 Almond twist lands in Erewhon
French Squirrel, founded by Sydney Karmes-Wainer, launched its newest almond-based nut butter SKU in Erewhon’s aisle, continuing to blend clean ingredients with indulgent formats. This new product, a spin on their popular Date Peanut Butter, marks another win for the brand’s retail visibility in high-end natural grocery.
💸 Acquisitions and Investments
🍬 Chocolate goes vertical with factory acquisition and funding milestone
The Little Cacao Co., founded by Suzie Yorke, acquired its manufacturing facility, opened a $1.25M seed round (80% already committed), and is vertically integrating production of its vitamin-infused chocolate across Canada. With a term sheet secured and new innovation on the way, the brand is solidifying its position in the better-for-you chocolate space, sourcing high-flavanol cacao directly from Peru and aiming for national retail growth.
🎉 News to Celebrate
🌶️ Small batch chutney earns top industry recognition
Elephant Green Chili Chutney, co-founded by Cashmira S and Tanzie Turel, was named a 2026 sofi™ Award Finalist for Condiments after landing in 36 specialty stores and prepping for an Amazon launch. The bold, versatile chutney made with simple ingredients is one of three finalists in its category, and will be sampled at the Winter Fancy Food Show this January as the brand eyes broader national distribution.
Other News
- CPG Weekly News
- CPG Weekly News
- CPG Weekly News
