This Week in CPG 10/20/25

10/20/2025
CPG Weekly News

This Week in CPG 10/20/25

🛒 Retail Rollouts

🍪 Bakr lands national Target rollout

Bakr, founded by Alexa Ryan, just landed in Target freezers nationwide with its Brown Butter Chocolate Chunk, S’mores, and new Target-exclusive Mini Birthday Cake SKU, less than a year after launching. After bootstrapping its way to 2,000 retail doors in just one year, Bakr’s presence in all Target locations marks a major milestone for the frozen cookie dough brand. What began as a 300-store test quickly evolved into a national rollout, driven by shared vision and momentum between Ryan and the Target team. Shoppers can now find the brand’s signature cookie dough pucks in three flavors, including a festive new Mini Birthday Cake variety made exclusively for Target.

🥯 Queen St. Bakery launches nationwide at Sprouts

Queen St. Bakery, co-founded by Giovanni Angelucci and Tony Ayala, is now stocked in Sprouts stores across the U.S., bringing its gluten-free “bagels with benefits” to a wider audience. Sprouts shoppers nationwide can now find Queen St. Bakery’s nutrient-rich baked goods, including gluten-free bagels, Original English Muffins, and the new Sourdough Loaf. The rollout highlights the brand’s commitment to better-for-you bread alternatives, made from seeds, beans, and gluten-free whole grains. The launch introduces more consumers to functional bakery products that don’t compromise on taste or texture.

💧 No Days Wasted joins Save-On-Foods shelves

No Days Wasted, founded by Nishal Kumar, is now available in Save-On-Foods stores—marking a full-circle moment for Kumar, who once studied Jim Pattison for a school project. The wellness brand—best known for its science-backed hydration and recovery products—has officially landed on shelves at Save-On-Foods, part of the Jim Pattison Group. For founder Nishal Kumar, the milestone is personal: he was once inspired by Pattison’s business story as a school kid, and now his brand is part of the conglomerate’s retail lineup.

🏋️‍♂️ WICKED Protein Powders now in all Wegmans

WICKED Protein Powders, founded by Josh Eichel, are now available chainwide at Wegmans, bringing clean-label Clear Whey in Ice Pop, Blue Raspberry, and Tropical Punch flavors to shelves. The launch into all Wegmans locations marks a major leap for the once-hand-labeled brand, which started in a former Subway restaurant. WICKED’s certified clean, fruity-flavored Clear Whey line was designed for transparency and function, and the Wegmans rollout gives the brand major visibility across one of the most beloved regional grocers.

🍫 Feastables expands nationwide at Costco

Feastables, founded by Jimmy Donaldson (MrBeast), rolled out its Snack-Size Variety Pack across Costco locations nationwide, marking coast-to-coast retail availability. The expansion brings Feastables’ bestselling bars and cups to major Costco regions including the Midwest, Northeast, Southeast, and California metros. With this move, the better-for-you snacking brand continues its rapid retail growth and presence in value club channels.

🚀 New Product Launch

🍹 Edna’s launches non-alcoholic Margarita RTD

Edna’s Non-Alcoholic Cocktail Co., founded by Nick Devine, has launched a Margarita RTD as the sixth addition to its award-winning non-alcoholic cocktail lineup. Crafted under the guidance of mixologist Nick Devine, the new Margarita delivers bold citrus flavor with a distinct Añejo tequila aroma—minus the alcohol. It’s already earned accolades including Silver at the 2025 Zero Proof Choice Awards and Bronze at the International Non-Alcoholic Competition, positioning Edna’s as a leader in the sophisticated NA cocktail space.

🍄 The Mushroom Meat Co. unveils new test burger

The Mushroom Meat Co., co-founded by Kesha Stickland and Dan Gardner, revealed a test-ready MushroomMeat™ Burger made with mushrooms, hempseeds, and functional superfoods—but it’s not a full launch yet. After three years of development, the team is now inviting chefs to trial its nutrient-dense burger made from mushrooms, hempseed, flaxseed, and other plant-based powerhouses. With more iron than beef and a meaty texture, the burger is built for flavor and function—though it’s still in the testing phase, with feedback actively being collected before a full release.

🤝 Brand Partnerships

🍨 Brooklyn Delhi x Sugar Hill Creamery collab for Diwali

Brooklyn Delhi, founded by Chitra Agrawal, teamed up with Harlem’s Sugar Hill Creamery, co-founded by Petrushka Bazin Larsen and Nick Larsen, to launch a Diwali-inspired Parle G Ice Cream featuring swirls of Date Tamarind Chutney, Almond Brittle, and Dark Chocolate. The limited-edition collaboration blends Indian and African-American culinary influences to celebrate Diwali with bold, nostalgic flavors. Available in-store and via Goldbelly, the release honors the cultural richness and creativity of both brands and was a passion project for the founders, who met through the Goldman Sachs 10,000 Small Businesses program.

🎉 News to Celebrate

🌾 Lil Bucks debuts full rebrand nationwide

Lil Bucks, founded by Emily Griffith, debuted a bold new brand refresh nationwide—retiring its original seed logo after eight years and signaling a new chapter for America’s Buckwheat Brand™. The refreshed look, now on shelves across the country, marks a creative evolution for Lil Bucks as it positions itself for national growth. Founder Emily Griffith credits a wide network of advisors, designers, and early believers in helping bring her vision to life, with more innovation planned for the near future.

🧃 RINGA named a 2026 Whole Foods trend & expands regionally

RINGA, founded by Stephanie McGregor, was named to Whole Foods Market’s 2026 NEXT BIG THINGS trend report for its use of fiber and apple cider vinegar, and also announced new distribution across 20 Whole Foods Market locations in Washington and Oregon. The hydration brand, inspired by the nutrient-dense moringa plant, was highlighted by Whole Foods for its alignment with rising trends in gut health and functional beverages. In tandem with this recognition, RINGA expanded its footprint in the Pacific Northwest with new placements in select WFM stores across WA and OR.