- CPG Weekly News
This Week in CPG 09/22/25
🛒 Retail Rollouts
🍷 Sipwell Wine Co. expands retail presence across SoCal
Sipwell Wine Co., founded by Hilary Cocalis, has landed its sparkling white wine, Tiny Victories, in 100 SoCal Pavilions, VONS, and Albertsons locations—a milestone retail win for the indie brand. This marks a significant step forward for the small, independent wine company, giving it shelf space in some of Southern California’s most recognized grocery retailers. Known for its bright branding and clean, crushable sparkling wines, Sipwell is positioning Tiny Victories as a go-to option for casual wine lovers seeking convenience and quality. The expansion was made possible through key retail partnerships and reflects growing consumer interest in canned and approachable wine formats.
🥒 Freestyle Snacks launches pickle chips at Whole Foods
Freestyle Snacks, founded by Nikki Seaman, is launching its shelf-stable pickle pouches in three bold flavors exclusively at Whole Foods Market (minus FL, PNW, Rocky Mountains) starting today. The new lineup includes Classic Dill Pickle Chips, Kickin’ Pickle Chips, and Garlic Dill Mini Pickles—each made with clean ingredients and whole cucumbers, and designed for on-the-go snacking. At just 10 calories per pouch, the pickles are non-GMO, gluten-free, and part of a growing snack category led by functional, convenient, and health-forward brands. Whole Foods shoppers can find them nationwide for $3.19 MSRP per pouch.
🥤 Norr Organic scales up at Natural Grocers
Norr Organic, founded by Daniyar Chukin, has expanded to chain-wide distribution at Natural Grocers with nine SKUs, including the only non-fat organic skyr available in the U.S. Previously available in select stores with its whole milk line, the brand now offers both whole milk and non-fat options to meet growing demand for clean-label, high-protein dairy. Norr positions itself as a Scandinavian-style yogurt brand with a focus on sustainability, gut health, and transparency. According to the company, its expanded shelf presence fills a white space in the market and provides better-for-you variety to health-conscious shoppers.
🍓 Seal the Seasons expands smoothie kits to Publix
Seal the Seasons, founded by Patrick Mateer and Alex Piasecki, has rolled out its USDA Organic Frozen Smoothie Kits chainwide at Publix, including the best-selling Blue Spirulina Tropical Blend. This move brings the brand’s top-performing smoothie kits to over 1,400 Publix stores across five Southeastern states. Seal the Seasons has established itself as a leader in the branded smoothie kit subcategory, with all four of its current UPCs ranking in the top ten for sales velocity across multiple timeframes in the Total U.S. Food channel. The expansion also reinforces Publix’s commitment to offering premium, organic, and locally-sourced frozen options.
🍕 JusRol grows Walmart footprint with Snap Pizza Dough
JusRol has expanded its Snap Pizza Dough to nearly 400 Walmart stores, growing its footprint to over 15,000 locations nationwide. Launched to give home cooks a restaurant-quality crust with minimal effort, Snap Pizza Dough comes in packs of two dough balls made with recognizable ingredients and no artificial flavors or colors. With a long refrigerated shelf-life and no need for proofing, it’s designed for weeknight convenience. The expansion into Walmart stores reflects increased consumer demand for premium convenience items in the fresh perimeter.
🚀 New Product Launch
☕ Wandering Bear unveils protein cold brew latte
Wandering Bear, founded by Matt Bachmann and Ben Gordon, has debuted a protein-packed Cold Brew Latte in Double Latte, Vanilla, and Mocha—delivering 11g of milk protein with café-style flavor in every can. The new 8 oz. lattes contain 140mg of caffeine from Wandering Bear’s signature organic cold brew, 100 calories, and just 5–6g of natural cane sugar, depending on the flavor. Crafted over an 18-month development process, the drinks feature a proprietary creamer base with ultra-filtered skim milk to deliver indulgent texture and taste with no saturated fat. The product is launching exclusively at Whole Foods Market for $3.99 per can, supported by a limited-time free can rebate promotion.
💧 Hint debuts seasonal Winter Variety Pack
Hint has launched its seasonal Winter Variety Pack online and in select stores, offering festive sugar-free flavors like Apple Cinnamon, Peppermint Bark, and Spiced Pear. Each 16 oz. bottle is infused with real fruit essences, free of sugar, sweeteners, or calories, and comes in a 12-count case for $22.99. The Winter Pack includes four cozy, limited-edition flavors: Apple Cinnamon, Spiced Pear, Cranberry Orange, and Peppermint Bark. Available through drinkhint.com, Amazon, and select retailers, the release highlights the brand’s continued investment in zero-calorie seasonal innovation with fun, nostalgic twists.
🍚 Royal adds Cuban-inspired flavor to heat-and-eat line
Royal, the #1 U.S. brand of Authentic Basmati, has added Cuban Black Beans & Seasoned Basmati Rice to its Ready-to-Heat line, now at Hannaford with H-E-B and Amazon distribution coming in October. The new variety pairs Royal’s fragrant long-grain Basmati with black beans, red bell peppers, garlic, and traditional Latin herbs and spices like oregano, cumin, and bay leaf. Ready in just 90 seconds, the product caters to busy consumers seeking global flavors in a convenient format. Royal is a member of the Sustainable Rice Platform and emphasizes responsible sourcing and eco-friendly farming in its production methods.
🤝 Brand Partnerships
💊 No Days Wasted launches bulk pack with Costco.ca
No Days Wasted, founded by Nishal Kumar, has partnered with Costco.ca to launch a value-size 60ct + 4 bonus pack of its DHM Blend recovery aid for Canadian consumers. The online-exclusive format offers a better value for customers looking for hangover prevention and next-day recovery. As one of the top-selling recovery supplements in its category, the Costco.ca deal is a major milestone in the brand’s Canadian expansion strategy. The DHM Blend is formulated to support liver function and help reduce the impact of alcohol-related fatigue and dehydration.
💸 Acquisitions and Investments
💰 Slate Milk secures $23M Series B
Slate Milk, founded by Manny Lubin and Josh Belinsky, has closed a $23M Series B to accelerate its growth with support from RiverPark Ventures and other key backers. Known for its high-protein, low-sugar canned chocolate milks and coffee drinks, Slate plans to use the funds to scale retail distribution, develop new products, and expand its team. The founders emphasized that people are the brand’s most important asset and credited their team, investors, and advisors for driving momentum. The raise follows strong growth in retail and e-commerce as the brand continues to reshape the perception of chocolate milk as a functional beverage.
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