This Week in CPG 09/15/25

09/15/2025
CPG Weekly News

This Week in CPG 09/15/25

🛒 Retail Rollouts

🥧 RoRo’s expands into Albertsons banners for the holidays

RoRo’s Baking Company, founded by Amy Collins, is bringing four holiday SKUs to the frozen endcaps of Albertsons banners including Tom Thumb, Pavilions, Safeway/ACME, and Randall’s. The beloved cinnamon roll brand is getting prime freezer real estate just in time for the holiday baking rush, landing in major Albertsons-owned stores across Texas, Southern California, and the East Coast. Featuring four nostalgic SKUs, this seasonal rollout places RoRo’s front and center for festive shoppers, building on its reputation for homemade taste and family-friendly indulgence.

🥨 Chunk Nibbles lands largest retail partner yet with Publix launch

Chunk Nibbles, co-founded by Brad and Katie Cocklin, just landed its biggest retail partnership yet with a launch in Publix across the Southeast. Made from a third-generation family recipe, the sweet-and-salty snack clusters are now available in Publix stores, expanding their reach significantly throughout the region. This milestone retail partnership marks a major step forward for the small-batch brand, bringing its nostalgic flavor and handmade feel to one of the most recognized grocery chains in the U.S.

🥙 Terranean pita chips expand into key Midwest grocers

Terranean, founded by Tina Chamoun, is now available in Fresh Thyme Market, Festival Foods, and Sendik’s with its full range of globally-inspired pita chip flavors. From Pure Sea Salt to bold Za’atar, this Ohio-based, women-owned brand continues to grow its footprint, now offering its Non-GMO, Kosher, and Halal-certified pita chips to even more consumers. Made from traditional Lebanese/Syrian-style pita bread, Terranean’s launch in these Midwest retailers signals growing demand for heritage-inspired, better-for-you snacks.

🌿 Glory Foods answers health-conscious demand with Reduced Sodium line

Glory Foods, co-founded by William F. “Bill” Williams, Dan Charna, Iris Cooper, and Garth Henley, has launched a Reduced Sodium line of its Southern-style canned vegetables at Publix, Food Lion, Schnucks, and is heading to Walmart and Kroger in September. With 25% less sodium and no compromise on flavor, the new 10-item line addresses evolving consumer preferences while preserving the heritage and soul of the brand. The range includes collards, okra, blackeye peas, and more—all seasoned traditionally with garlic, onion, and sea salt. The rollout affirms Glory Foods’ commitment to meeting modern health needs without losing its Southern roots.

🚀 New Product Launch

🥤 Mitra9 adds bold new flavors to functional soda lineup

Mitra9, co-founded by Dallas Vasquez and Anthony Vasquez, expands its functional soda line with the debut of Citrus Sun and Midnight Cola—two new shelf-stable flavors powered by mitragynine and tailored to match different moods. Citrus Sun delivers a lemon-lime brightness reminiscent of nostalgic sodas, while Midnight Cola reimagines the classic cola taste with a functional twist. Both are sugar-free, shelf-stable, and mark a big step toward completing Mitra9’s vision of a full soda-inspired wellness lineup. The expansion supports the brand’s mission of offering mood-enhancing beverages that match consumers’ lifestyles—from daytime clarity to nighttime wind-down.

🧁 Birdie Bakes Co. makes online debut with better-for-you baking mix

Birdie Bakes Co., co-founded by Katie Nugent and Victoria Tawney, officially launches its first product—Banana Muffin Mix with real fruits and veggies—exclusively online for busy, health-conscious families. Created by two moms aiming to reduce mealtime stress, the clean-label mix is designed to please both kids and parents with nutritious, simple ingredients. It’s a new pantry staple made for modern family life, reflecting the growing trend of DTC launches built around transparency, health, and convenience.

🥬 Huel enters the greens space with Daily Greens RTD

Huel, founded by Julian Hearn, launches Daily Greens RTD, a lightly carbonated, superfood-packed green juice now available on Huel.com and rolling out to major retailers like Amazon, Sprouts, and Target this fall. This ready-to-drink option includes 42 vitamins, minerals, and superfoods in three vibrant flavors—Apple, Cucumber & Mint; Peach & Hibiscus; and Blueberry, Lemon & Thyme. Designed for convenience and nutrition, the Daily Greens RTD aligns with growing consumer demand for functional beverages that support wellness on-the-go.

🍜 Fly By Jing enters non-spicy space with Costco-exclusive noodle launch

Fly By Jing, founded by Jing Gao, debuts its first non-spicy offering—Classic Soy Noodles—available DTC and at select Costco locations in California and Hawaii. Known for bold and spicy Sichuan flavors, the brand is stepping into new territory with a milder profile that still delivers depth and umami. Made with sun-dried, knife-cut noodles and a rich soy-scallion sauce, the launch underscores Fly By Jing’s evolving appeal and strategic expansion into broader flavor preferences.

🤝 Brand Partnerships

🍸 Good Boy Vodka joins Anheuser-Busch distribution network in Illinois

Good Boy Vodka, founded by Alex Pratt, joins the Anheuser-Busch distribution network in Illinois via Lakeshore Beverage and Hand Family Companies, accelerating its path to national expansion. This distributor partnership strengthens Good Boy Vodka’s retail presence in key markets and supports broader rollout plans by connecting the brand with experienced partners known for scaling premium beverage brands. The move is a strategic milestone in the vodka brand’s rapid growth and visibility.

🎉 News to Celebrate

☕ Savorista Coffee wins Shelfie Award for its decaf espresso

Savorista Coffee, founded by Kait Brown, took home the Shelfie Award for Coffee & Tea from Startup CPG for its Swiss Water Process decaf espresso, proving great flavor doesn’t need caffeine. The Yesso! Decaf Espresso beat out caffeinated competitors to claim top honors, highlighting the rise of caffeine-conscious drinking and the brand’s commitment to quality and taste. It’s a major win not just for Savorista, but for the growing number of consumers looking for flavorful decaf options.