
268. Building a Brand People Believe In
What actually happens when a CPG founder and a creative agency build a brand together from the ground up? In this episode, I sit down with Dana Francks of JK
Welcome to another edition of CPG Stack, where we breakdown the tech and business stack of food and beverage companies.
This week I look at Haven’s Kitchen, a line of cooking sauces started by Alison Cayne based in NYC.
Haven’s Kitchen’s sauces are refrigerated, so have some additional complexity when shipped DTC. Most of their business is focused on driving trial at retail. Below are partners and tools that Haven’s Kitchen uses for its business.

WEBSITE
SHOPIFY APPS
EMAIL MARKETING
SMS
CUSTOMER SUPPORT
OPERATIONS MANAGEMENT
RETAIL MARKETING

Have questions on any of the partners I’ve mentioned? Let me know and happy to provide you with more info.
Some of the links may contain affiliate links, but I personally use and recommend everything above.

What actually happens when a CPG founder and a creative agency build a brand together from the ground up? In this episode, I sit down with Dana Francks of JK

Compliance doesn’t have to ruin great packaging. This article shows CPG brands how to avoid costly last-minute revisions while keeping packaging clear, creative, compliant, and shelf-ready.

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