268. Building a Brand People Believe In
June 3, 2026
What actually happens when a CPG founder and a creative agency build a brand together from the ground up? In this episode, I sit down with Dana Francks of JK
- Resources
Hiring for CPG Brands Roundtable
By:
Foodbevy
Hiring for CPG Brands Roundtable
by Foodbevy
September 4, 2022
As an emerging CPG brand, how do you know who to hire and when to do so? Watch the replay of our roundtable event in partnership with Simera to highlight the key issues facing brands around leadership development, hiring, team building, retention, and building company culture.
We discuss:
- What are the first roles to hire
- When to bring on full-time employees vs. contractors
- What to look for in candidates
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Education Articles
Compliance doesn’t have to ruin great packaging. This article shows CPG brands how to avoid costly last-minute revisions while keeping packaging clear, creative, compliant, and shelf-ready.
A small labeling mistake can turn into a costly recall. When Costco recalled nearly 80,000 pounds of butter over a missing allergen statement, it showed how even simple oversights can create major financial and reputational risk for food brands. This article breaks down what CPG founders can learn from the recall and how product recall insurance can help protect your brand when something goes wrong.
Amazon sales can look strong on the surface, but many F&B brands are losing money without realizing it. This article breaks down where profit actually disappears on Amazon, from FBA fees and ad spend to pricing, inventory, and SKU-level margins, and what brands should review before scaling further.
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