- CPG Weekly News
This Week in CPG 11/09/2026
🛒 Retail Rollouts
🍓 Proper Syrup Brings Craft Coffee Flavors to 1,500 Target Stores
Proper Syrup, co-founded by Ryan Schneider and Jeremy Moss, has launched its Vanilla, Strawberry, and Salted Caramel craft syrups in 1,500 Target stores, bringing café-quality flavors to at-home coffee routines. Founded by two coffee industry veterans who also co-founded Created Co., Proper Syrup is making its specialty coffee offerings more accessible to everyday shoppers. The brand’s three-flavor lineup is designed to recreate the café experience at home, drawing on its existing presence in specialty coffee shops across the country. The Target rollout represents a major expansion into mainstream retail, introducing the brand’s ingredient-focused approach to a wider audience of home coffee enthusiasts.
🍫 JUNKLESS Foods Adds More Than 6,100 New Retail Doors
JUNKLESS Foods, founded by Ernie Pang, is expanding its granola and protein bars into more than 6,100 new retail locations across Kroger, CVS, Sheetz, BJ’s Wholesale Club, and Publix, strengthening its presence across grocery, drug, convenience, and club channels through early 2027. The expansion marks the brand’s largest retail rollout to date, with placements across four major shopping channels. Its granola bars are reaching 3,500 CVS locations, while protein bars are expanding into 1,530 Kroger stores and 850 Sheetz locations. BJ’s Wholesale Club is adding 24-count granola packs across 286 clubs, with Publix set to introduce additional granola flavors on January 20, 2027. The phased rollout expands access to the brand’s snack offerings across multiple shopping occasions, from everyday grocery trips to convenience purchases.
🍜 Crafty Ramen Expands Frozen Ramen Distribution to Meijer
Crafty Ramen, co-founded by Miki Ferrall, has expanded its frozen ramen distribution to Meijer, marking another milestone in the brand’s growth from a 24-seat noodle shop to grocery shelves across the U.S. What began as a small, family-operated noodle shop has grown into a frozen ramen business with distribution across the United States. The latest expansion into Meijer carries particular significance for the founders, who share the family-owned retailer’s emphasis on family values. The launch reflects the brand’s continued transition from restaurant operations into packaged food retail, making its ramen available to more shoppers seeking convenient meals at home.
🥟 Dumpling Daughter Brings Premium Frozen Dumplings to Six Midwest States
Dumpling Daughter, founded by Nadia Liu Spellman, has launched its full line of premium frozen dumplings at Meijer across six Midwest states, offering convenient options made with Duroc pork, antibiotic-free chicken, and real vegetables. The expansion brings the woman-founded brand’s frozen dumplings to shoppers in Michigan, Ohio, Indiana, Kentucky, Illinois, and Wisconsin. Built around quality ingredients and convenient preparation, the lineup offers an alternative for consumers seeking satisfying meals without compromising on ingredients. The Meijer launch strengthens the brand’s grocery presence while introducing its products to more households throughout the Midwest.
🥤 RINGA Brings Tart Beverages to Erewhon
RINGA, founded by Stephanie McGregor, is bringing its tart beverages to Erewhon as tart flavors gain recognition in New Hope Network’s 2027 natural products trend forecast. The Erewhon placement comes as tart flavors receive attention in the natural products industry, with New Hope Network identifying them among its emerging trends for 2027. The development positions the brand’s bold flavor profile alongside a growing conversation around evolving beverage preferences. The rollout marks another opportunity to introduce its beverages to shoppers seeking distinctive drink options.
🍓 PowerCrème Expands High-Protein Cottage Cheese Snacks Across NYC
PowerCrème, founded by Marina Pensinger, is expanding its high-protein, curd-free cottage cheese snacks into four Fairway and three Gourmet Garage locations in New York City, building on existing placements at Mulberry Market and Westside Market. The Wells, Maine-based founder is personally leading the expansion, delivering products and building relationships with New York retailers after initially visiting 17 stores on foot in two days. Developed following the loss of her husband in 2023, the brand grew from a personal nutrition need into a refrigerated snack business after two years of product development. Its Strawberry and Pineapple varieties combine cottage cheese, Greek yogurt, and added protein into a smooth, spoonable snack, with each 5.5-ounce jar delivering 26 grams of protein. The growing retail footprint follows the launch of online ordering and continued outreach to gyms, wellness businesses, and independent grocers.
🥜 Jindilli Farms Makes Retail Debut at 31 Pavilions Stores
Jindilli Farms, led by CEO Morgan Roy, has made its retail debut at all 31 Pavilions stores across Southern California with its 100% Australian-grown macadamia cooking oil, bringing a seed oil-free alternative to grocery shelves. The launch marks the family-owned Australian macadamia business’s first entry into traditional grocery retail, extending availability beyond specialty and online channels. Made from a single ingredient, the cooking oil offers a naturally buttery-neutral flavor suitable for sautéing, searing, roasting, baking, and drizzling. The family behind the brand also created Milkadamia, bringing its experience with Australian macadamias into a new pantry category. The Pavilions rollout introduces Southern California consumers to a cooking oil alternative made without seed oils, blends, or fillers.
🥨 Jöey Nordic Seed Crisps Joins Sprouts Forager Program
Leo & Dragon, founded by Joseph C., is bringing its Jöey Nordic Seed Crisps to more than 500 Sprouts Farmers Market locations nationwide this November through the retailer’s Forager Program, marking its biggest U.S. retail launch yet. The November rollout represents a significant distribution milestone for Jöey Nordic Seed Crisps, providing access to shoppers across the Sprouts network. Participation in the retailer’s Forager Program creates an opportunity for the emerging snack brand to establish a broader presence in natural grocery. The expansion follows support from industry partners, including Green Spoon Sales and KeHE Distributors, whose involvement helped the brand navigate its path into national retail.
🚀 New Product Launch
🍪 IQBAR Introduces Three Indulgent Protein Bites Flavors at Costco
IQBAR, founded by Will Nitze, has expanded its fast-growing Protein Bites line with three bakery-inspired flavors—Cinnamon Roll, Cookies ‘N’ Creme, and Cookie Dough Chip—rolling out at Costco in select regions, each delivering 5g of plant-based protein and 5g of fiber. Available in 30-count variety packs, the new flavors are rolling out across Texas, Los Angeles, and the Pacific Northwest, with Cookie Dough Chip also offered online for a limited time. Each bite combines a dough-like center with a creamy coating and delivers just 1 gram of sugar, 2 grams of net carbs, and 100 calories. The product also includes functional ingredients such as magnesium, lion’s mane, vitamin E, and MCTs. Since debuting in March 2026, Protein Bites have become the brand’s fastest-growing product line, reaching thousands of retail locations nationwide. The expansion follows a packaging refresh highlighting fiber as a key nutritional benefit.
🥭 No Days Wasted Launches Peach Mango Creatine Sticks
No Days Wasted, founded by Nishal Kumar, has launched its first creatine product in Peach Mango flavor, offering 5g of creatine monohydrate per sugar-free stick and celebrating the debut through a brunch collaboration with Susie’s and Strong Pilates in Toronto. The launch introduces a convenient, single-serve format designed to make creatine supplementation easier to incorporate into everyday routines. Each stick contains 5 grams of creatine monohydrate and uses gum acacia, a natural fiber, instead of maltodextrin. The product can be mixed into water or the brand’s existing hydration flavors. To celebrate, the company partnered with Toronto brunch destination Susie’s and Strong Pilates on a peach-themed experience featuring creatine milkshakes and pancakes with peach compote. The new flavor is available through the brand’s website and Amazon, with two additional flavors planned for online and retail distribution.
🧆 Baba's Launches Hummus Snack Packs at Whole Foods Market
Baba’s, founded by Rana Kamal, has introduced hummus snack packs at Whole Foods Market locations across the Midwest, pairing creamy hummus with accompaniments inspired by the founder’s Arab-American food traditions. The new snack packs represent more than two years of development, from sourcing a three-compartment tray to testing flavor combinations and selecting the right pita chips. Inspired by the way hummus was traditionally served in the founder’s household, the concept goes beyond standard hummus-and-cracker combinations by incorporating the broader experience of enjoying hummus alongside condiments such as pickles, olives, and hot sauce. The launch builds on eight years of brand development and reflects its mission to share Arab-American food traditions through accessible packaged products.
🥣 Little Spoon Debuts Dolphin Divers Kids' Cereal Nationwide at Target
Little Spoon, co-founded by Ben Lewis and Angela Vranich, has debuted Dolphin Divers, its first kids’ cereal, in three flavors nationwide at Target, featuring organic whole grain oats, 7g of protein per serving, and 33% less sugar than leading kids’ cereal brands. Designed for children ages four and older, Dolphin Divers is available in Cinnamon Wave, Fruity Splash, and Deep Sea Cocoa. Each dolphin-shaped cereal piece is made with organic whole grain oats and plant-based pea protein, sweetened with date powder and maple syrup rather than artificial sweeteners. The cereal is USDA Organic, Non-GMO, gluten-free, and seed oil-free, with no artificial flavors or colors. The nationwide Target launch expands the brand’s breakfast assortment and supports its broader goal of providing nutrition solutions for families from infancy through childhood.
☕ Javvy Coffee Expands Peppermint Mocha Line With Protein Creamer
Javvy Coffee, co-founded by Brandon Monaghan and Justin Kemperman, has introduced Peppermint Mocha Protein Creamer alongside the return of its seasonal Protein Coffee, which is expanding into more than 4,000 retail locations following last year’s two-week holiday sellout. The seasonal launch brings two Peppermint Mocha products to at-home coffee routines, combining the familiar holiday flavor with protein and functional ingredients. The lineup features protein, prebiotics, MCTs, and zero grams of added sugar. Following a complete sellout of its Peppermint Mocha holiday allocation in just two weeks last year, the brand reports that this year’s performance is already exceeding the previous season. The returning Protein Coffee is also making its first seasonal retail appearance across Target, Kroger, Rouses, Hy-Vee, and Wegmans, significantly expanding its availability.
💧 Loonen Introduces 375ml Glass-Bottled Water Minis
Loonen, co-founded by Clara Sieg and David Kimmell, has launched Loonen Minis, a new 375ml glass-bottled spring water format, expanding into select grocery and fast-casual dining locations including Happier Grocery, Citarella, and Goop Kitchen. The launch marks the premium water brand’s first move into a smaller bottle format, designed to support additional consumption occasions and distribution channels. Sourced from spring water and packaged exclusively in glass, the new size maintains the brand’s focus on physical filtration and rigorous testing. The rollout includes select locations such as Meadowlane, Butterfield, Goop Kitchen, Happier Grocery, and Citarella. By introducing a more compact format, the brand is expanding its presence in foodservice and specialty retail environments while maintaining its glass-focused packaging approach.
🤝 Brand Partnerships
🫘 SIMPLi and Fishtown Pickle Project Create Limited-Edition Pickled Beans
SIMPLi, founded by Sarela Herrada, has partnered with Fishtown Pickle Project to launch Pickled Gi-Jawn-te Beans, a limited-edition collaboration featuring regenerative organic Gigante beans in tangy, garlicky brine, with just 100 jars available online and at Philadelphia-area farmers markets. The collaboration brings together two Philadelphia food brands in a product that combines SIMPLi’s Regenerative Organic Certified Gigante beans, sourced from family farmers in Greece, with Fishtown Pickle Project’s signature pickle brine. Launched October 28, the 16-ounce jars retail for $10 each and are limited to a production run of 100. Vegan, gluten-free, and made without artificial preservatives, the pickled beans can be enjoyed straight from the jar, added to salads or grazing boards, or used as a cocktail garnish. The small-batch release highlights an inventive use of regenerative organic pantry ingredients through a locally rooted partnership.
🍪 Sweet Logic Welcomes Devin Cordle as Co-Founder Amid National Retail Expansion
Sweet Logic, founded by Allison Escovedo Owen, has welcomed creator Devin Cordle as co-founder and Chief Brand Officer, combining her audience of more than 6 million followers with a brand relaunch and the national debut of Mini Cookies at nearly 500 Whole Foods Market locations. Cordle joins as a co-owner and will oversee the brand’s creative direction, community engagement, flavor development, packaging, and in-store presentation. With an audience of more than six million followers across TikTok and Instagram, her appointment brings an established digital community into the brand’s next phase of growth. The announcement coincides with a refreshed identity and website, alongside the national launch of Mini Cookies at nearly 500 Whole Foods Market stores. The combined developments mark a significant period of leadership, branding, and distribution growth for the baking brand.
💸 Acquisitions and Investments
🥤 TUYYO FOODS Receives $20,000 Grant to Support Growth
TUYYO FOODS, founded by Stefanie Garcia Turner, has received a $20,000 grant from the Hello Alice and BOTOX Cosmetic Confidence Collective to support sales and marketing efforts for its Electrolyte Aguas Frescas line across retail and direct-to-consumer channels. The grant provides additional resources to support the beverage brand’s continued expansion across both retail and online sales channels. The funding will be directed toward sales and marketing initiatives for its Electrolyte Aguas Frescas lineup, helping the business reach more consumers and strengthen its market presence. The award reflects
🎉 News to Celebrate
🍽️ Kidfresh Earns Scary Mommy's 2026 Readers' Choice Recognition
Kidfresh, founded by Matt Cohen, has earned recognition in Scary Mommy’s 2026 Readers’ Choice Awards for Best Quick Meal Brands, highlighting its kid-friendly frozen meals made with hidden vegetables for busy families. The recognition places the brand among consumer-favorite companies offering convenient meal solutions for parents and children. Known for incorporating vegetables into familiar, kid-friendly frozen meals, the brand focuses on balancing convenience with ingredients that appeal to health-conscious families. The 2026 Readers’ Choice recognition highlights its position in the frozen food category and reflects consumer appreciation for accessible meal options designed to simplify busy family routines.
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