- CPG Weekly News
This Week in CPG 09/21/2026
🛒 Retail Rollouts
🥞 Little Spoon Breakfast Expands at Target
Little Spoon, co-founded by Angela Vranich and Ben Lewis, launched Homestyle Mini Pancakes and Chicken Maple Sausages exclusively at Target nationwide as the retailer expands the brand to a full second frozen shelf to support its growing breakfast assortment. The new products extend Little Spoon beyond its existing lunch and dinner assortment and give the brand a bigger presence in the frozen aisle. The expansion comes as Little Spoon sees growing momentum across its breakfast portfolio, with the additional Target shelf space helping the company address busy morning occasions with kid-focused convenience.
🍱 Sunnie Lunchboxes Land in 1,500 Target Stores
Sunnie, co-founded by Lisette Howard and Katy Tucker, is launching its lunchbox offering in 1,500 Target stores, bringing the brand’s original vision of convenient meals made with real ingredients to a significantly broader retail audience. The launch brings Sunnie back to the product concept that originally inspired the company: reinventing the lunchbox with convenience and better ingredients in the same package. The boxes also feature products from like-minded brands including New Primal and Smash Foods, supporting Sunnie’s goal of giving families convenient options made with ingredients they can feel good about.
🍬 Joolies Date Sours Go Nationwide
Joolies, co-founded by David Kohl and Greg Willsey, is expanding Date Sours into Target, Costco, H-E-B, Meijer, Hy-Vee, ShopRite and other retailers nationwide this fall, while Date Pops are also entering H-E-B and Meijer. The fall rollout marks the brand’s largest retail expansion for Date Sours following their earlier launch at Sprouts Farmers Market. Made from organic dates and five simple ingredients, the sour, chewy snacks come in Watermelon, Cherry Cola, Peach and Blue Raspberry, while the brand’s date-and-walnut Date Pops are also gaining distribution in H-E-B and Meijer.
🍦 Tuff Pops High-Protein Ice Cream Hits Sprouts
Tuff Pops, founded by Mallory Stevens, has launched its clean-ingredient, high-protein ice cream bars in more than 200 Sprouts Farmers Market stores following a production expansion that delayed its originally planned nationwide rollout. The Sprouts launch comes after Tuff Pops moved to a new production facility when demand made it difficult to produce enough inventory for its planned February rollout. Each ice cream bar contains 10 grams of protein and is made without gums, soy, artificial colors or artificial sweeteners, positioning the product around both traditional ice cream ingredients and added protein.
🫐 Nature’s Wild Berry Miracle Berries Enter Foodservice
Nature’s Wild Berry, co-founded by Hank Watt and Juliano Bonanni, is now available through Gordon Food Service, giving foodservice operators access to the brand’s Travel Jar format for use across tasting menus, zero-proof programs, hotels and catering. The freeze-dried miracle berry product is available through Gordon Food Service in cases of four Travel Jars under item code 218448. Miracle berries contain miraculin, a protein that temporarily changes how certain flavors are perceived for roughly 20 to 40 minutes, creating potential applications across tasting experiences, beverage programs and hospitality events.
🍫 Prima 300+ New Retail Doors
Prima, co-founded by Dominick DeLegge and CEO Anthony Pennacchio, is adding more than 300 retail doors this month through Harris Teeter, The Fresh Market and Hudson News, expanding distribution of its Cacao, Cookie Dough, Salted Caramel and Mocha flavors. Harris Teeter and The Fresh Market are rolling out all four Prima flavors, while Hudson News will begin with Cacao and Cookie Dough in September. Salted Caramel and Mocha are expected to follow at Hudson News through the end of the year, giving the brand a broader presence across grocery and travel retail.
🚀 New Product Launch
🍫 Harken Sweets Halloween Bars Hit Sprouts
Harken Sweets, founded by Katie Lefkowitz, launched its first Halloween-dedicated product with a 15-count bag of bars created in partnership with Sprouts Farmers Market and now available on shelves nationwide. The seasonal bag marks Harken Sweets’ first product developed specifically around Halloween and represents a new way for the young brand to participate in one of candy’s biggest occasions. The launch was developed closely with Sprouts and supported by KeHE Distributors, bringing the 15-count format from concept through production and onto shelves across the country.
🥥 Califia Farms Coconut Creamers Get Two New Flavors
Califia Farms launched Organic Vanilla Crème and Organic Toasted Coconut Coffee Creamers at Whole Foods this month, pairing the coconut milk-based, oil- and gum-free line with recipe content and a fall supper club collaboration with Dada Eats founder Samah Dada. Both 25.4-ounce creamers are USDA Certified Organic, dairy-free and made without oils or gums. Vanilla Crème combines coconut milk with a smooth vanilla flavor, while Toasted Coconut brings a richer, nuttier profile for coffee or matcha, with the launch supported by original recipes and a Califia Farms x Samah Dada Supper Club this fall.
🍿 Khloud Pumpkin Spice Popcorn Arrives for Fall
Khloud, founded by Khloé Kardashian, is launching its first seasonal limited-time offering, Pumpkin Spice Protein Popcorn, on September 22 exclusively in Target stores with online availability through Target, Amazon and the brand’s website. The fall flavor combines brown sugar, warm spices and real pumpkin flavor while maintaining the brand’s 7 grams of protein per serving. The launch marks Khloud’s first seasonal LTO and follows a period of rapid expansion for the protein snack brand.
🥤 Huxley Energy Refresher Cherry Lime Heads to National Distribution
Huxley Energy Refresher, founded by Simon Solis-Cohen, unveiled Cherry Lime as its newest flavor, made with red cherry juice and a limeade base and scheduled to launch nationally on January 1, 2027 following December shipments to KeHE and UNFI. Developed over more than a year, Cherry Lime reflects Huxley’s updated positioning as an energy refresher and uses real fruit juice rather than relying on an artificially flavored cherry profile. The flavor will begin shipping to KeHE and UNFI in December ahead of its January retail launch, with national retail partners already lined up.
🥒 Freestyle Snacks Bread & Butter Pickles Join the Lineup
Freestyle Snacks, founded by Nikki Seaman, introduced Bread & Butter Pickles as its newest flavor, combining a sweet and tangy family-inspired recipe with the brand’s signature crinkle-cut pickles and portable pouch format. The new variety draws inspiration from an old family bread-and-butter pickle recipe and adapts it to Freestyle Snacks’ grab-and-go format. The launch adds a sweet and tangy option to the brand’s lineup while retaining the crunchy, crinkle-cut texture and portable packaging that define its existing products.
🥞 EVERGREEN Pancakes Join the Breakfast Table
EVERGREEN, founded by Emily Cole Groden, expanded beyond frozen waffles with new Thick & Fluffy and Protein Pancakes in multiple flavors, now available across Whole Foods Market, ShopRite, Fresh Thyme and select Wegmans locations. The Thick & Fluffy Pancakes come in Homestyle, Blueberry and Chocolate Chip and feature whole grains, avocado oil, hidden vegetables and 9 grams of protein per serving. EVERGREEN is also introducing Protein Pancakes with 15 grams of protein, primarily from Greek yogurt and eggs rather than protein powders or isolates, expanding the brand’s approach to family-friendly frozen breakfast beyond waffles.
🤝 Brand Partnerships
🍨 Alec’s Ice Cream Breakfast Meets Dessert at Target
Alec’s Ice Cream, founded by Alec Jaffe, partnered with Purely Elizabeth on a limited-edition “Ice Cream for Breakfast” Culture Cup exclusively at Target, combining probiotic A2 dairy ice cream with the granola brand’s signature clusters. The collaboration brings together Alec’s probiotic A2 dairy ice cream and Purely Elizabeth’s granola clusters in a breakfast-inspired frozen dessert. Offered as a limited-edition Culture Cup exclusively at Target, the launch gives both brands a way to cross over between the breakfast and ice cream occasions in a single product.
🎉 News to Celebrate
🍫 UNREAL Snacks Halloween Favorites Return
UNREAL Snacks, founded by Michael Bronner, is bringing back its seasonal Dark Chocolate Coconut Bars and Dark Chocolate Peanut Butter Cups in Halloween packaging while supporting the season with Peanut Butter Drops on Target and Whole Foods displays and a Target-exclusive 20-count variety pack. The returning Coconut Bars and Peanut Butter Cups arrive in limited-edition Halloween packaging, while the newer Peanut Butter Drops are also being featured in seasonal displays at Target and Whole Foods. UNREAL is rounding out the occasion with Bars & Cups Variety Packs, including a 20-count Target-exclusive option designed for Halloween gatherings, movie nights and seasonal snacking.
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