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5 Top Packaging Design Agencies for CPG Brands
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Packaging is your brand’s first opportunity to make an impression, capture consumer attention, and drive sales. Whether you’re launching a new product or refreshing your brand, partnering with a professional packaging design agency can help you stand out. Here are five top agencies specializing in CPG packaging, their expertise, and what makes them unique.
1. SMASHBRAND
Website: smashbrand.com
What They Do: SmashBrand is a packaging design agency that increases sales velocity—guaranteed. They partner with growth-minded CPG brands to develop product ideas, brand positioning, and package designs that drive in-market performance. Their data-driven process combines creative strategy with consumer testing to ensure every design delivers results.
Notable Clients:
Why They Stand Out: SmashBrand isn’t just about beautiful packaging—they guarantee measurable results. Their unique blend of brand strategy, performance testing, and bold design makes them a top choice for brands that want packaging that works as hard as they do.
2. NUEX Creative
Website: nuexcreative.com
What They Do: NUEX Creative helps CPG brands 3X their product sales through conversion-driven packaging. Specializing in Food & Beverage brands, NUEX blends strategic design with consumer psychology to craft packaging that commands attention and dominates shelves.
Notable Clients:
Why They Stand Out: NUEX Creative isn’t just about aesthetics – it’s about results. Their high-impact packaging designs have generated over $1B in sales, helping brands go from new entrants to category leaders.
3. Interact
Website: interact.com
What They Do: Interact specializes in branding and packaging design for food and beverage brands. They combine creative expertise with strategic insights to craft designs that are visually impactful and commercially effective.
Notable Clients:
Why They Stand Out: If you’re looking for an agency with deep industry knowledge and the ability to refresh and reposition your brand for growth, Interact is a fantastic choice. Their work helps brands thrive in competitive markets by standing out in both design and strategy.
4. Riser
Website: www.riser.design
What They Do: Riser helps CPG brands create packaging that emotionally connects with consumers while communicating core brand values. Their strategic approach ensures that every design stands out on shelves and drives sales.
Notable Clients:
Why They Stand Out: Riser is my go to design agency, and I personally used them to create the branding and packing for my company, Joyful Co.
5. Avidity Creative
Website: aviditycreative.com
What They Do: Avidity Creative specializes in brand strategy and packaging design for emerging food and beverage brands. Their award-winning team helps brands transition from “meh” to “must-have” through stunning visual identities.
Notable Clients:
Why They Stand Out: Avidity Creative is a top recommendation for startups and emerging brands looking for fresh, vibrant designs that reflect their unique identity. They’re especially skilled at working with bringing authentic stories to life through design.
Choosing the Right Agency
When selecting a packaging design agency, consider your brand’s unique needs:
Budget: Some agencies cater to startups, while others specialize in more established brands.
Specialization: Look for agencies with experience in your specific product category.
Vision: Choose a partner that aligns with your brand’s goals and creative direction.
The right agency doesn’t just create packaging—it drives conversions and builds brand loyalty. If your goal is to design packaging that sells off the shelf and helps your brand dominate the industry, agencies like NUEX Creative are known for delivering packaging that turns products into bestsellers.
By collaborating with one of these top agencies, you can elevate your product and capture your audience’s attention.
Have you worked with any of these agencies? Share your experience in the comments or let us know which agency you’re considering!
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