How are beverages performing this year? We took a look at the 5 top-selling beverage brands by revenue according to sales on Snackmagic.
Highlights:
A few notes before we get started:
Craftmix was started when JT, an avid entrepreneur and former bartender, realized there was a void in the pre-packaged cocktail market.
Craftmix had the highest number of sales because of their small single serving pack size and low price point. This enabled an incredibly high trial rate.
Unfortunately, the customer experience was mediocre, with many customers complaining that the mixes were too sweet or had a strong stevia taste. We see this negatively affected the brand as total sales have declined month over month since March 2022.
Teatulia’s single-garden direct, sustainably grown teas hail from their very own tea garden in the Tetulia region of Northern Bangladesh. They created a new tea-growing region, nestled between Assam and Darjeeling at the base of the Himalayas, which has introduced the unique flavor profile of Bangladesh teas to the rest of the world.
In a smart move, this brand has both bagged teas for cold weather and iced teas for warm weather to compensate for natural seasonal dips and lulls in their business. These two sets of products saw good sales, but the reviews highlight some product taste issues.
Kimino is a collective of farmers and craft drink makers from Japan, following the “Kanso” philosophy – using only what is truly necessary. They hand-pick seasonal fruits and use the naturally sourced water from the Hyogo mountains in the Kansai region to add to the flavor and texture of their drinks. They truly wish you will enjoy the drinks they made for you.
This brand had some of the best reviews overall, with all their products averaging a 3.5/5 or above. They focus on taste first and delivering a delicious product. It shows in the reviews.
The Republic of Tea is a progressive brand dedicated to enriching people’s lives through the experience of premium tea, innovation, and education as it emphasizes a ‘Sip by Sip Rather Than Gulp by Gulp’ lifestyle.
This is a popular brand that is seeing success with some of their unique flavor skus, like the “Daily Beauty Blueberry Lavender” tea. Again, this is a easy add on product for customers because of it’s small size and inexpensive price.
RISE Brewing Co is a craft coffee company that specializes in the awesomeness that is nitro cold brew. Think a super light, refreshing stout beer meets iced coffee with a frothy head. An infusion of nitrogen gives RISE its distinctive, creamy cascade, as well as that satisfying nitrolicious roar heard with every can opened.
Surprisingly, a coffee brand is trailing 2 other tea brands in this list, showing how many consumers are either choosing their standard coffee, or are moving away from higher caffeinated beverages overall. The reviews show a need for additional flavor development as the taste was off-putting for many of the reviewers.
Let me know if reports like this are helpful and happy to create them for other categories!
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