Scaling a CPG brand doesn’t always mean hiring fast or hiring locally. In this episode, I sits down with Luke Anthony, CEO of Morning Made, to break down how he used global, VA-style talent to grow the brand without overextending cash or complexity.

Luke shares how international support helped him move faster across marketing, operations, and day-to-day execution, the lessons he learned managing remote talent as a founder, and the systems that made it all work. That hands-on experience eventually led to the creation of Plus Forty, an agency designed to help other founders do this the right way.

This episode is for founders who know they need help, but want to scale intentionally, not recklessly.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.