This Week in CPG 04/15/24
April 15, 2024
This Week in CPG by Foodbevy 🛒 Retail Rollouts 🌶️ SOMOS Foods Simmer Sauces, cofounded by Miguel Leal, are now available at Whole Foods Market. Offering homemade Mexican flavors with clean
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This Week in CPG 04/15/24
This Week in CPG
by Foodbevy
April 19, 2024
🛒 Retail Rollouts
🌶️ SOMOS Foods Simmer Sauces, cofounded by Miguel Leal, are now available at Whole Foods Market.
Offering homemade Mexican flavors with clean ingredients. These sauces are designed to replicate the cherished recipes of Mexican cuisine that one might find at a family gathering, using ingredients reminiscent of those used by generations of abuelas. The lineup includes Taco, Fajita, and Al Pastor Simmer Sauces, all easy to prepare by simply adding to your favorite protein or vegetables.
🍞 The Real Cereal Co. has officially hit the shelves at all Central Market locations across Texas.
Bringing innovative cereal choices to consumers. This rollout marks a significant expansion for the company, promising to deliver a new variety of breakfast options that cater to health-conscious individuals and cereal lovers alike, emphasizing quality and flavor in every box.
🍲 Wynn’s Kitchen, founded by Wynn Austin, gears up for a promising retail debut at Lazy Acres Market.
The upcoming launch marks a significant milestone for Wynn’s Kitchen, expanding its reach into new retail spaces and bringing its unique culinary creations to a broader audience. The introduction of Wynn’s products to Lazy Acres Market customers is expected to meet the growing demand for innovative and wholesome food options, showcasing the brand’s commitment to quality and flavor.
🚀 New Product Launch
🍫 French Squirrel, founded by Sydney Karmes-Wainer, is now delighting customers at 14 SunLife Organics locations with its peanut butter chocolate crunch topping.
French Squirrel has been a hit among customers who enjoy enhancing their smoothies with a decadent, crunchy topping, combining the luxurious flavors of peanut butter and chocolate in a uniquely satisfying way.
🍹 Better Sour, co-founded by Bella Hughes and Semira Nikou, is set to launch in all Fresh Thyme Markets.
This new product promises a bold and refreshing taste experience, aiming to redefine consumer expectations in the beverage sector with its focus on quality and innovative flavor profiles.
🍫 JOYÀ shines with the launch of GLOW, a new Functional Chocolate aimed at enhancing skin health and combating stress through adaptogenic ingredients.
GLOW represents the latest innovation from JOYÀ, blending the health benefits of adaptogens with the indulgence of chocolate to create a product that not only satisfies the palate but also supports overall well-being. This launch strengthens JOYÀ’s position in the functional food market, offering a delicious and health-conscious choice for consumers looking to nourish their skin from the inside out.
🤝 Brand Partnerships
☕ Atomo Coffee’s beanless espresso, a sustainable and innovative coffee alternative, will soon be featured in all Bluestone Lane locations nationwide, starting August.
This partnership aligns with both companies’ commitments to sustainability and quality. Atomo Coffee has pioneered a revolutionary method of creating coffee without beans, offering a unique flavor profile with reduced environmental impact, which complements Bluestone Lane’s ethos perfectly.
🍉 Mela Water has secured a thriving partnership, with a rapid sales increase at 70 QuikTrip locations in Texas.
The brand has seen over 1,000 cases sold in just the last 90 days, a testament to the product’s appeal and the effective collaboration between team members who have driven this exceptional growth.
💸 Acquisitions and Investments
This decision comes after efforts that saw the company’s business value quadruple under Fata’s guidance, highlighting the complexities and challenges within the investment and acquisition landscape of the consumer packaged goods industry.
This impressive performance, demonstrated in recent data, highlights the brand’s strong product-market fit among college students seeking stress relief. Even as a premium priced item at $4.19, Zenjoy’s Mango Black Tea stands out, accounting for over 20% of units sold by itself, signaling a robust acceptance and preference for Zenjoy’s offerings in student dining locations.
🎉 News to Celebrate
🎤 Wildwonder CEO Rosa Li has been named to Inc. Magazine’s Female Founder 250 list, highlighting her significant contributions to the industry and advocating for greater female representation.
This accolade recognizes the strides Wildwonder has made under Li’s leadership, achieving a 400% year-over-year growth and pushing for diversity on retail shelves, setting an inspiring example for future female entrepreneurs in the CPG sector.
🎙️ PODCAST
162. Tia Lupita Foods: Post Shark Tank Growth
Tia Lupita Foods pitched on Shark Tank in April 2023 and made a deal with Kevin O’Leary. So what’s new? I invited on Jose Carrillo, Tia Lupita’s Head of Marketing and Strategy to discuss. We get into how Shark Tank affected their brand awareness, channel strategy, and a packaging rebrand to better communicate to consumers.
Listen on:
163. How to Avoid Building a Culture of Putting Out Fires
If you find yourself constantly putting out fires, this episode is for you. I talk with Katie Armistead about how to build strong relationships and processes across your supply chain so you don’t have to solve every issue that comes up.
We discuss building SOPs (Standard Operating Procedures) and how to improve those with your partners.
I am excited to announce our friends at JPG Resources are celebrating their 15th anniversary with the launch of Founder Cohorts!
Cohorts is a B-School course approach for Founders, covering subjects including Fundraising, Marketing, Data, Sales, Regulatory, Legal, Supply Chain, and beyond in sessions led by some of the industry’s most recognized leaders.
This is an opportunity for personal and brand growth. Founders can learn from industry experts and former founders, while sharing collective experiences with peers.
Spots are filling up quickly, as JPG is actively recruiting the final companies for its Spring 2024 Cohort!
- Program duration: May – October 2024
- 12 virtual sessions, 90 minutes each
- Industry Experts in every session, covering topics critical to CPG
- In-person events at major industry expos
- PRICING INCLUDES 20% DISCOUNT for the Foodbevy Community: $720 per month ($4,320 total)
- BONUS: 5 hours of individualized advisory services from the JPG Resources team
HURRY! Limited spots remain, Sign Up here today and mention FoodbevySpecial to receive your 20% Discount.
Listen on:
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https://www.youtube.com/watch?v=-4pJd-bSdck New retail launches are exciting, but once you’re on the shelf, how do you actually drive velocity and consistently sell product? This webinar focuses all around the levels you
This Week in CPG 04/08/24
April 8, 2024
This Week in CPG 🛒 Retail Rollouts 🍝 Kaizen at Pop Up Grocer Kaizen, featuring low carb, high protein pasta, hits the shelves at Pop Up Grocer’s flagship in NYC,
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