This Week in CPG 04/15/24
April 15, 2024
This Week in CPG by Foodbevy 🛒 Retail Rollouts 🌶️ SOMOS Foods Simmer Sauces, cofounded by Miguel Leal, are now available at Whole Foods Market. Offering homemade Mexican flavors with clean
- CPG Stack, Resources
This Week in CPG 04/08/24
This Week in CPG
by Foodbevy
April 8, 2024
🛒 Retail Rollouts
🍝 Kaizen at Pop Up Grocer
Kaizen, featuring low carb, high protein pasta, hits the shelves at Pop Up Grocer’s flagship in NYC, thanks to health influencer Arash Hashemi. Kaizen’s pasta, made from lupini beans, reflects a growing consumer demand for healthier, protein-rich alternatives to traditional pasta. The launch at a prominent retail location in New York City marks a significant step for the brand, aiming to attract health-conscious consumers and expand its market presence.
🍲 Mesa de Vida in Raley’s Stores
Mesa de Vida’s globally inspired starter sauces debut at 88 Raley’s stores in Northern California, offering easy-to-make, healthy meals. Founded by Kirsten Sandoval, the brand aims to connect people with global flavors through convenient and versatile sauce blends. This retail expansion represents a major milestone, bringing Mesa de Vida’s unique culinary experience to a wider audience and reinforcing the brand’s commitment to healthy, flavorful cooking.
🍪 Sugar Bliss Cookies Nationwide
Sugar Bliss ships its first batch of cookies nationwide, marking a major milestone in the company’s journey and reflecting on two years of hard work. Founder Teresa Ging oversaw the production process, from mixing to packaging, culminating in the shipment of over 100,000 cookies. This achievement signifies a significant scale-up in operations and the realization of long-term planning and effort, setting the stage for the brand’s national presence.
🍌 Love + Chew in Costco
Love + Chew’s mini banana bread cookies roll out in Costco warehouses across LA and Hawaii, for a limited time. The brand, founded by Lauren Chew, offers a unique product that combines the homey taste of banana bread with the convenience of a cookie. This limited-time offering at Costco locations is a strategic move to introduce the brand to a wider audience and test the market response for potential permanent placement.
🚀 New Product Launch
🥤 Cloud Water Brand Refresh
Cloud Water unveils a brand refresh, including new lines Peace Love & Energy and Daily Defense, focusing on natural ingredients and wellness trends. The refresh includes sleek silver cans and two new product lines that cater to the growing demand for functional beverages with health benefits like natural energy and gut health support. With a focus on low caffeine and honey as sweeteners, Cloud Water aligns with emerging consumer preferences, positioning itself ahead of market trends.
💸 Acquisitions and Investments
🍸 Absinthia’s Bottled Spirits Community Raise
Absinthia’s Bottled Spirits announces a Community Raise on Netcapital, offering a chance to invest in their award-winning absinthe and craft mixers, with a minimum investment of $99, aiming for inclusivity and significant future returns. Founded by Absinthia Vermut, ABS has earned over twenty gold medals, demonstrating its quality and industry recognition. With a valuation adjusted to $4.8M, the company promises potential for significant returns and invites investors to join its growth journey, highlighting its commitment to quality, innovation, and inclusivity.
🌍 Pulp Pantry to Trashy
Pulp Pantry evolves into Trashy, with founder Kaitlin Mogentale announcing a brand relaunch to emphasize flavor and function, combating food waste, and inviting investors to a Community Equity round on WeFunder. The rebranding to Trashy reflects a strategic shift to make a more significant impact on food waste and climate change, with a focus on producing appealing and sustainable products. The launch of the Community Equity round offers an inclusive investment opportunity, signaling the next phase of growth and impact for the brand.
🎉 News to Celebrate
🍫 B.T.R. Nation’s Chocolate Truffle Award
B.T.R. Nation’s chocolate truffles are named Good Housekeeping’s Best Chocolate Truffle of 2024 for the second consecutive year. Founded by Ashley Nickelson, B.T.R. Nation has consistently impressed with its quality, earning this prestigious accolade again. This recognition reaffirms the brand’s commitment to excellence and strengthens its position in the competitive confectionery market.
🥥 Once Upon a Coconut’s Kindness Campaign
Once Upon a Coconut’s Million Acts Of Kindness campaign aims for global impact with Sprouts on April 6. The campaign, led by founder Charlie Rocket, encourages widespread acts of kindness, aligning with the brand’s mission of positivity and community engagement. This initiative not only promotes the brand but also fosters a sense of global community and goodwill.
🧇 Evergreen’s Snack Award
Evergreen’s Mixed Berry Cobbler Mini Frozen Waffles win Good Housekeeping’s 2024 best snack award, a triumph for founder Emily Groden. This award signifies recognition of Evergreen’s commitment to producing high-quality, tasty, and convenient snack options. Winning this accolade enhances the brand’s reputation and consumer trust, marking a significant achievement in the competitive snack industry.
🎙️ PODCAST
161. Bear Maple: Launching a New Beverage Brand
161. Bear Maple: Launching a New Beverage Brand
161. Bear Maple: Launching a New Beverage Brand
161. Bear Maple: Launching a New Beverage Brand
Launching a new CPG business is tough at any time, but launching one in 2024? Let’s find out. I invited on Brian Bethke, founder of Bear Maple, a new Ginseng Maple Water. Brian first came up with the idea in 2020 when looking at Maple Trees outside of his window. Fast forward a few years, he officially launched the brand at Expo West 2024 to much fanfare, winning the KeHE Trendfinder “Golden Ticket”, designed to help fast track young, leading edge brands.
Listen in to Brian’s exciting story to hear what it took to bring his new brand to market and where it’s going from here.
Listen on:
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Secrets to Driving Sales Velocity in Retail
April 10, 2024
https://www.youtube.com/watch?v=-4pJd-bSdck New retail launches are exciting, but once you’re on the shelf, how do you actually drive velocity and consistently sell product? This webinar focuses all around the levels you
This Week in CPG 04/08/24
April 8, 2024
This Week in CPG 🛒 Retail Rollouts 🍝 Kaizen at Pop Up Grocer Kaizen, featuring low carb, high protein pasta, hits the shelves at Pop Up Grocer’s flagship in NYC,
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