This Week in CPG 04/15/24
This Week in CPG by Foodbevy 🛒 Retail Rollouts 🌶️ SOMOS Foods Simmer Sauces, cofounded by Miguel Leal, are now available at Whole Foods Market. Offering homemade Mexican flavors with clean
If you’ve been in CPG long enough, you’ve likely been challenged at one point or another when it comes to sales velocity. In CPG, sales velocity is the measure of how quickly a brand’s products sell off the shelf. In other words, it’s that moment when “the rubber meets the road” because it proves that shoppers really do (or don’t) love your products. So, suffice to say, sales velocity is one of the most important metrics that any brand should be tracking. If you want to dig deeper into what it is and the math behind it, our partner Crisp provides a very helpful detailed breakdown here.
Assuming you have a great product, sometimes things still don’t click. The timing of your category reset, mistakes in placement in the set, or a multitude of other uncontrollable variables could be reasons why your product didn’t fly off the shelves as expected. While all of these are important topics that merit further discussion, we’ll save them for a future post and instead focus on what you can do to steer things in the right direction.
Ultimately, no matter where, when, or how the product gets placed, you must find a way to win NOW. For the sake of keeping our eye on the prize, we’ll focus on five controllable strategies you can affect immediately at the store level to increase sales velocities.
As you continue to develop your packaging, one thing to note: in a world of AI-powered everything, there are tools that will help you analyze this information and provide ideas on where consumers’ eyes are going.
Remember, it’s important to continuously assess the effectiveness of your strategies and adapt them based on consumer trends, customer feedback, and real actionable data. Not only will these efforts make for a better 2024, but building strong relationships with retailers and consumers will contribute to the long-term success of your emerging CPG brand.
This Week in CPG by Foodbevy 🛒 Retail Rollouts 🌶️ SOMOS Foods Simmer Sauces, cofounded by Miguel Leal, are now available at Whole Foods Market. Offering homemade Mexican flavors with clean
https://www.youtube.com/watch?v=-4pJd-bSdck New retail launches are exciting, but once you’re on the shelf, how do you actually drive velocity and consistently sell product? This webinar focuses all around the levels you
This Week in CPG 🛒 Retail Rollouts 🍝 Kaizen at Pop Up Grocer Kaizen, featuring low carb, high protein pasta, hits the shelves at Pop Up Grocer’s flagship in NYC,
Be the first to get our latest news stories, interviews, and discounts.
LEGAL
The online the community for food and beverage founders