This Week in CPG

by Foodbevy

May 6, 2024

šŸ›’ Retail Rollouts

šŸ‘ Seal the Seasons expands its reach by rolling out locally-grown, certified organic frozen fruits to around 250 Whole Foods locations across multiple U.S. states.

ThisĀ expansionĀ places their blueberries, strawberries, and peaches, varying by state, in nearly half of Whole Foods Markets in the continental United States, furthering their mission to support local family farms and meet consumer demand for local and organic products.

šŸŒ® Havenā€™s Kitchen launches its innovative condiments line at Target, offering a unique selection directly from its restaurantā€™s recipes.

Introduced in January 2023, the product line includes shelf-stable condiments that replicate the fresh, distinctive flavors found atĀ Haven’s KitchenĀ restaurants, making them accessible nationwide. This move is expected to cater to the restaurant’s cult following and attract new consumers looking for premium plant-based options.

šŸš€ New Product Launch

šŸ§€NUFS, founded by Kristine and Jessica Tran, unveils a refreshed brand identity, partnering with The Working Assembly to bridge their snack offerings from specialty cheese counters to center store.

The Tran sisters and NUFS are taking a significant step forward with a brand refresh that’s not just a visual makeover but a strategic move to expand their market presence. This new identity, developed in collaboration with Jolene Delisle and her team at The Working Assembly, aims to makeĀ NUFSĀ snacks more accessible by moving from the specialty sections to the more central parts of grocery stores. This change is designed to celebrate the simplicity and quality of their ingredients through a clean, fun, and sophisticated new look.

šŸŒ® Tacotarian, founded by Kristen Corral, announces near sell-out of its first pre-sale for a new line of shelf-stable, restaurant-quality, plant-based taco fillings, poised to revolutionize grocery shelves with a women-led team.

Tacotarian’s debut in the retail sector comes after years of gaining a dedicated following for their high-quality plant-based foods originally served in their restaurants. The success of the presale, selling out almost entirely through email subscribers before social media announcements, underscores the strong demand and potential for this product. The entire venture is supported by a women-led team, including a women-owned consulting and brokerage firm, and co-packed in a women-led facility, highlighting Tacotarianā€™s commitment to empowering women in business.

šŸ¤ Brand Partnerships

šŸ›’ WeStock announces a transformative partnership with DoorDash, enhancing brand visibility and customer engagement through innovative online storefronts.

This collaboration aims to boost product trials, increase brand awareness, and facilitate customer acquisition through strategic digital placement, particularly targeting markets in NYC and Southern California.

šŸ’ø Acquisitions and Investments

šŸ½ Only What You Need (OWYN) agrees to an acquisition by The Simply Good Foods Company, marking a significant move in the better-for-you food sector.

This acquisition is celebrated byĀ OWYNā€™sĀ team for its potential to enhance their market reach and continue their mission under new ownership, which now includes The Simply Good Foods Company, a major player in the health-conscious consumer goods market.Ā 

šŸ§€ Myles Comfort Foods secures a strategic investment from 1863 Ventures, boosting their clean-label, comfort food offerings across the U.S.

This significant financial backing from a firm specializing in supporting minority-owned businesses marks a pivotal step inĀ Myles Comfort Foods‘ journey to expand their market leadership and introduce innovative products in the frozen food industry.

šŸ• Blackbird Foods introduces a new equity crowdfunding campaign on StartEngine, highlighting their expansion plans and new plant-based products.

TheĀ campaignĀ aims to engage fans and investors alike, allowing them to participate in the growth of a company dedicated to crafting high-quality, plant-based pizzas and proteins. With a recent valuation at $15 million, Blackbird offers a promising opportunity for early investors.Ā 

šŸŽ‰ News to Celebrate

ā˜• Sip Herbals is set to make a big splash on Shark Tank, showcasing their unique herbal blends and entrepreneurial spirit.

Co-founder Orleatha Smith willĀ pitchĀ the business to a panel of investors, aiming to secure funding and increase the brandā€™s visibility. This appearance represents a significant opportunity to elevate their presence in the competitive beverage market.

šŸŽ™ļø PODCAST

166. Financial Modeling, Forecasting, Budgeting

As a CPG founder, itā€™s necessary to understand where you want to go in your business in order to get there. Financial Modeling, Forecasting, Budgeting are crucial steps to turning your strategic vision into actionable steps.

Join me for a conversation with Brad Ebenhoeh, CEO of Accountfully as we break down how to do each of these for your business.

Need help with your finances? Accountfully specializes in working with CPG brands. Explore how they can help:Ā Accountfully.com

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