This Week in CPG

by Foodbevy

April 29, 2024

🛒 Retail Rollouts

🍪 WILDE chips boosts its presence with expansion into major retailers like Target, Walmart, and Costco, capitalizing on its rapid growth and doubling of business for the third consecutive year.

The brand’s expansion into such significant retail players is a testament to its successful growth strategy and market acceptance, now reaching over 20,000 retail locations nationwide with a diverse variety of flavors like Buffalo and Himalayan Pink Salt.

🥞 New pancake & waffle mixes from Yishi debut on the shelves at Fresh Thyme Market, promising a colorful and healthy breakfast option.

These new offerings highlight Yishi’s commitment to providing health-conscious, innovative products, complementing the retailer’s focus on natural and organic goods. The pancake and waffle mixes, located strategically next to oatmeal for optimal consumer appeal, enhance the shopping experience with their visually appealing packaging.

💸 Acquisitions and Investments

💰 WILDE chips secures $20 million in growth funding from KarpReilly, with celebrity investments from Jack Harlow and MGK, aimed at furthering innovation and consumer engagement.

This latest round of funding not only underscores the brand’s impressive growth trajectory—doubling its business annually—but also its potential for future innovation and expansion in the snack industry, with plans to enhance consumer engagement and product offerings in 2024 and beyond.

🥛 Pasture Brands acquires Pillars Yogurt, strengthening its portfolio of natural brands and setting the stage for accelerated growth and expanded distribution.

This strategic acquisition allows Pasture Brands to leverage Pillars’ reputation for high-quality, clean label drinkable yogurts to boost its market presence. The move is anticipated to create synergies with Pasture’s existing brand, Farmers Hen House, enhancing their combined offerings in the dairy sector.

🏬 Foxtrot's unexpected closure marks the end of an era for the modern convenience store that was a significant platform for premium CPG brands, just months after its acquisition by Dom’s Market.

This closure reflects the volatile nature of the retail and CPG sectors, particularly impacting startups and smaller brands that had come to rely on Foxtrot as a crucial launching pad.

🎉 News to Celebrate

🎈 Black Ambition, founded by Pharrell Williams, is launching its next grant program with applications closing May 6, offering checks ranging from $15,000 to $1,000,000.

This initiative reflects a continued commitment to fostering diversity and inclusion within the entrepreneurial community, targeting Black and Hispanic founders to support them through substantial financial backing and exposure.

Learn More

🍿 Betty Lu of Confetti Snacks clinches $10,000 at this year's Snac Tank, highlighting the brand's innovation and impact.

This victory at a major industry competition, judged by prominent figures including Daymond John of Shark Tank, underscores the brand’s creative approach to vegan snacks and its potential for growth within the competitive snack food market.

🎙️ PODCAST

165. Trashy: Upcycled Veggie Chips

Kaitlin Mogentale founded Pulp Pantry in 2019 to reduce food waste and increase nutrition using upcycled veggie pulp. She had great initial traction getting accepted into Target’s Accelerator, airing on Shark Tank, and launching in major retailers. She found that while consumers say they are interested in sustainable messaging, labeling her product as “pulp” and “upcycled” was turning away potential customers who thought they would taste bad.

So in 2024 Kaitlin listened to her customers and rebranded to Trashy, an energetic and edgy brand to attract a new wave of customers.

Listen in to hear behind the scenes of her transition.

Support her WeFunder Equity Crowdfunding campaign

Listen on:

APPLE PODCAST
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