This Week in CPG

by Foodbevy

February 19, 2024

🛒 Retail Rollouts

🥔 IWON Organics' Big Move:

Mark Samuel’s IWON Organics has just scored a significant retail win, with The Fresh Market set to feature its new Crisps line in the upcoming reset. This milestone reflects the brand’s unwavering resilience and strategic focus, especially notable given the challenges faced over the last 18 months. Mark’s bullish stance on the brand’s potential, despite previous setbacks, underscores a story of persistence and the power of concentrating on a select few winning products. 

🍬 Better Sour's Sweet Success:

Bella Hughes and Semira Nikou’s Better Sour just launched in 500 Target stores nationwide. This launch is a significant leap for the brand, introducing its unique sour candies to a broader audience and signaling a promising expansion in the retail space. Bella, who previously founded and sold Shaka Tea is making quick inroads in the industry.

🚀 New Product Launch

🥙 Zezty Z's Pita Chip Revolution:

Alexander Harik, the founder behind Zezty Z’s, has introduced a new, healthier pita chip. Crafted with 25% fewer net carbs and enriched with 6g of fiber, this twice-baked snack is a direct response to consumer and retailer demand for healthier, tasty options. Harik’s journey of humility and persistence, supported by a strong team and partnerships, like Chex Finer Foods, showcases the brand’s commitment to innovation and quality. This launch not only diversifies the pita chip category but also challenges existing market leaders by offering a delicious, health-conscious alternative.

🍵 Rasa's Flavorful Quartet:

Rasa’s launched four new flavors, including the eagerly awaited Cacao Noir and Matcha Cloud. These blends, which combine Rasa’s popular adaptogen and mushroom mix with beloved flavors like cacao and matcha, offer a unique and convenient way to enjoy healthful drinks. The introduction of AA+ ceremonial grade matcha and the ease of preparation without a French press signify Rasa’s commitment to quality, convenience, and customer satisfaction.

💸 Acquisitions and Investments

🍊 RIND Snacks Acquires Small Batch Organics:

This marks RIND’s first acquisition since its founding in 2018, allowing the company to own its manufacturing and fulfillment processes, thereby expanding its product range and development capabilities. Matt Weiss, the CEO of RIND Snacks, expressed that this acquisition starts a new chapter for RIND as a leading healthy snack brand. Small Batch Organics, known for its granola products, will be rebranded under the RIND brand, with new products expected to release throughout the year. Lindsay Martin, the founder of Small Batch, highlighted the shared values and complementary products of both companies, expressing excitement for the joint mission to produce sustainable snacks.

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