This Week in CPG

by Foodbevy

 

February 12, 2024

🛒 Retail Rollouts

🍋 Lori's Original Lemonade at Whole Foods Albuquerque:

Lori’s Original Lemonade, founded by Lori Volk, has become a notable success in the beverage industry, originating from a family recipe developed during a financially challenging time. Volk began bottling and selling her unique lavender lemonade, inspired by her children’s lemonade stand, after losing her job in 2012. This venture quickly expanded from local sales in Ojai, California, to large retailers like Whole Foods. The brand is known for its organic, herb-infused lemonades, offering flavors like Lavender, Ginger, and Wild Strawberry. Lori’s Original Lemonade has faced challenges like ingredient shortages and distribution complexities but has persisted to become a widely recognized and beloved brand, now celebrating its introduction in the new Whole Foods store in Albuquerque, New Mexico. 

🍄 Nature’s Fynd Dairy-Free Yogurt at Whole Foods:

Nature’s Fynd, a food company co-founded by Thomas Jonas, is introducing an innovative dairy-free, fungi-based yogurt at Whole Foods Market stores nationwide. This product marks a significant advancement in the plant-based food sector, utilizing Fy, a sustainable fungi protein, as a base instead of traditional dairy or plant-based sources like nuts, oats, or soy. The yogurt comes in three flavors: strawberry, peach, and vanilla, offering a unique combination of taste, nutrition, and sustainability. This launch reflects Nature’s Fynd’s commitment to providing earth-friendly and nutritious food alternatives and aligns with Whole Foods Market’s pursuit of new, groundbreaking products for their health-conscious consumers.

🐕 The Bear & The Rat at Sprouts Farmers Market:

The Bear & The Rat: Cool Treats for Dogs, founded by Meg Meyer, is expanding its presence in the pet food market with its latest retail rollout at Sprouts Farmers Market. This unique brand offers frozen yogurt treats specifically formulated for dogs, providing a fun and healthy snack option for pets. The product’s availability at Sprouts Farmers Market, a retail chain known for its focus on health and natural products, signifies the growing demand for specialized and health-conscious pet products. This expansion offers pet owners a convenient option to treat their dogs while shopping for their groceries.

🧈 AHARA RASA Brown Butter Ghee at Erewhon:

AHARA RASA’s Brown Butter Ghee, owned by Suzy Lanza, is now available at all Erewhon locations. Erewhon, known for its focus on health and wellness products, is an ideal platform for AHARA RASA’s ghee, which is celebrated for its rich, nutty flavor and nutritional benefits. The availability of this product at Erewhon signifies a growing consumer interest in diverse, health-conscious culinary ingredients and aligns with the increasing popularity of ghee as a healthier alternative to traditional cooking fats.

🚀 New Product Launch

🍫 Soom Foods Snack Bites on Thrive Market:

Soom Foods has launched its Snack Bite forever flavors, including Double Chocolate, Maple Coconut, and Cherry Chocolate, on Thrive Market. This product introduction caters to the rising demand for plant-based and convenient snack options. Thrive Market, an online retailer focusing on healthy and sustainable products, is a fitting platform for Soom Foods’ Snack Bites, providing consumers easy access to these new, energy-boosting treats. The Snack Bites’ availability reflects a trend towards healthier, on-the-go snacking solutions, appealing to a broad range of consumers looking for tasty yet nutritious snack options.

💸 Acquisitions and Investments

🌱 Lil Bucks Secures $560k Financing for Regenerative Agriculture:

Lil Bucks, led by Emily Griffith, has raising $560,000 in debt financing with Steward. This funding is dedicated to supporting raw ingredient purchases that promote regenerative agriculture, highlighting the company’s commitment to sustainable farming practices. This investment not only bolsters Lil Bucks’ operational capabilities but also reinforces the growing trend in the consumer packaged goods industry towards environmentally responsible sourcing and production methods.

🌿 Evergreen Receives Whole Foods Market Loan:

Evergreen, founded by Emily Groden, has been granted a small business loan by Whole Foods Market, signifying a strong partnership and shared values in supporting small brands and sustainable practices. This financial support underscores Whole Foods Market’s dedication to nurturing small businesses within the natural products sector and highlights Evergreen’s potential for growth and impact in the market.

🍪 Creations Foods Acquires HighKey:

The acquisition of HighKey by better-for-you snack manufacturer Creations Foods marks a significant expansion in the healthy snack market. HighKey, launched in 2018, is renowned for its keto-friendly cookies and crackers. This acquisition signifies a strategic move by Creations Foods to diversify and strengthen its product portfolio in the rapidly growing health-conscious consumer segment.

🎉 News to Celebrate

🍿 FFUPs Launches Single-Serve Snacking Puffs:

FFUPs, founded by Sam Tichnor in 2022, has announced the launch of single-serve snacking puffs. This expansion comes in response to consumer and retailer demand for more convenient packaging options. The introduction of these single-serve bags represents a significant step in broadening FFUPs’ market reach and accessibility, while also demonstrating the brand’s commitment to adapting to consumer preferences and expanding its presence in the snack industry.

🥤 PNC Specialty Foods Launches Soft-Serve Milkshake for Grocery Stores:

PNC Specialty Foods has introduced a revolutionary product – the first soft-serve milkshake available for grocery store shelves. This innovation addresses a gap in the frozen dessert market, offering consumers the unique experience of enjoying a soft-serve milkshake at home. This launch reflects PNC Specialty Foods’ commitment to pioneering new product categories and catering to evolving consumer tastes and preferences.

Bauers Brew Expands Retail Presence:

Bauers Brew has secured two distribution agreements to expand their retail presence across over 200 locations in NYC and Long Island. This expansion will feature their specialty coffee and craft cold brew, meeting the growing consumer demand for high-quality coffee products. The agreements highlight Bauers Brew’s growth strategy and its commitment to bringing premium coffee experiences to a wider audience.

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