This Week in CPG 06/15/2026
June 15, 2026
News from Yogurtland, Maïzly, Elavi, PremOla Granola, Gelatys, Gina’s Skinny Italian,
Stars + Honey, GoMacro, Astadaily, LL’s Kitchen, 5-Hour ENERGY, Day Out and Frankie’s Organic Snacks.
- Marketing
Guide to Creative Briefs for CPG Brands
By:
Foodbevy
Guide to Creative Briefs for CPG Brands
by Foodbevy
February 22, 2023
Are you looking to communicate your vision for your brand to creatives so they can design your logo, packaging, images, and video content? Download our Guide to Creative Briefs for CPG Brands.
There are two main problems CPG companies encounter when working with designers:
- I have a vision but not sure how to properly communicate it as a creative brief for content – photo, video, illustration, etc.
- I see content that I like, but now sure how to develop a style guide for my brand to then share with a designer
I’ve partnered with Hart and Highland to create a Guide to Creative Briefs with all the details on how to bring your vision to life. Download the guide below:
Guide to Creative Briefs for CPG Brands
Download Guide
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Education Articles
A big purchase order can feel like the break your brand has been waiting for, but financing it the wrong way can quietly eat into your margins. Here are three reasons PO financing may not be the best fit for your next retail order.
Retail media can help CPG brands get discovered, drive sales, and improve ROAS, but only when it’s managed as a true performance channel. This article breaks down seven questions lean teams should ask to uncover wasted spend, improve SKU-level optimization, and turn retail media into a smarter growth driver.
Your packaging may look polished, but if your website, social content, ads, and sales materials feel disconnected, customers can sense it. This article breaks down why visual consistency matters for CPG brands and how creating one connected brand system can build trust, improve conversions, and make your product easier to believe in.
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