Webinar: Shoppable E-commerce: Increasing Sales From Digital Marketing
by Foodbevy The path to purchase for customers is blurring the digital and physical world more than ever. People are browsing the web on their phone while in the store,
Are you struggling to align your sales and production operations planning? We’ve seen a lot of emerging brands struggle with setting sms meeting targets within their teams. You have ambitious goals and want to double year-over-year but it’s hard to know how much inventory to keep on hand because these opportunities are rarely certain.
Take advantage of a process being done at the large brands for a long time called the S&OP, or Sales and Operations Planning process. S&OP is a collaborative effort between sales, marketing, finance, and operations teams to ensure that all departments are working together towards the same goals.
Weekly meetings between sales and ops can be a very effective tool to make sure you’re on track and can quickly change the plan as new data becomes available.
As your brand grows you may want to add in more layers to the S&OP process but meeting weekly can provide a lightweight framework to discuss the most urgent points.
S&OP is an important process for businesses of all sizes. It can help to improve efficiency, reduce costs, and increase profits. By ensuring that all roles are working together towards the same goals, S&OP can help to achieve your strategic objectives.
Here are the 5 steps:
You should then regularly compare your actual sales and production against your predicted values to inform your next forecast, and identify issues with inventory levels and upcoming events that could effect demand.
It’s common for sales and operational roles to each develop their own language and targets when working in a silo. Sales may be planning to support a potential retail launch, while operations is worried about too much inventory on hand that’ll expire.
Get sales and operations on the same page by using Pantry AI to have a single source of truth for planning. Sales, operations, marketing, and finance can use this software to make forecasts and align on a plan moving forward.
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