Do you have control of your trade spend? I’ve talked with many founders who agree to promotions, discounts, and free-fills, only for them to realize they’re losing money every month with no end in sight. Trade spend is a necessary part of growing your CPG brand in grocery, but you should have very tight control over it.
Join me as I talk about trade spend with Alex Corral of The Accountrepreneur and Brittany Chibe of Within/Without.
YOU’LL LEARN
- How much to allocate for trade spend
- How to manage distributor chargebacks
- What promotions are effective, and which are not.
- and more…