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How to Manage Trade Spend for CPG Brands

March 25

11:00AM (PT) | 1:00PM (CT) | 2:00PM (ET)

Location:

Zoom

About the Event:

Do you have control of your trade spend? I’ve talked with many founders who agree to promotions, discounts, and free-fills, only for them to realize they’re losing money every month with no end in sight. Trade spend is a necessary part of growing your CPG brand in grocery, but you should have very tight control over it.

Join me as I talk about trade spend with Alex Corral of The Accountrepreneur and Brittany Chibe of Within/Without.

YOU’LL LEARN

  • How much to allocate for trade spend
  • How to manage distributor chargebacks
  • What promotions are effective, and which are not.
  • and more…

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Hosted By:

FoodBevy