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How to Manage Trade Spend for CPG Brands
March 25, 2021 @ 11:00 am - 12:00 pm CDT
Do you have control of your trade spend? I’ve talked with many founders who agree to promotions, discounts, and free-fills, only for them to realize they’re losing money every month with no end in sight. Trade spend is a necessary part of growing your CPG brand in grocery, but you should have very tight control over it.
Join me as I talk about trade spend with Alex Corral of The Accountrepreneur and Brittany Chibe of Within/Without.
YOU’LL LEARN
- How much to allocate for trade spend
- How to manage distributor chargebacks
- What promotions are effective, and which are not.
- and more…