
This Week in CPG 02/10/25
News from W, Lotus Foods, Glonuts, My Better Batch, Tiny Sprouts Foods, Spritzal Cookie, Koia, Rotten, Daddy’s Homemade, Curious Elixirs and Daily Crunch Snacks.
by Foodbevy
Three stories of failure, three stories of resilience. As a CPG founder, challenges and obstacles are around every corner. At times, it can feel overwhelming and isolating. I want to share three unique stories to offer perspectives on overcoming business hurdles and personal setbacks. My hope is that these stories give you both inspiration and comfort in knowing that no matter what happens along your journey, it’s all experience for what comes next.
Keith co-founded a gluten-free manufacturing business after being diagnosed with celiac disease. Over the journey he faced obstacles and learned crucial lessons in resilience and financial management. From that journey he learned:
Keith has now taken all those learnings and supports CPG founders through Financing Man and his Making the Numbers Work For You retreat. He works with founders to build a strong financial foundation for their business so they don’t experience the same things he went through. Keith also leads a retreat with founders to have open and honest conversations on the limiting beliefs that hold us back from feeling financially empowered.
Kristoffer co-founded Nui Foods, a brand specializing in ketogenic-friendly cookies inspired by the diet’s impact on his own life. Kristoffer’s time on Shark Tank brought Nui Foods into the spotlight, but it also amplified the pressure and challenges.
Kristoffer’s new venture, Good Journey is a line of low sugar donuts. He’s building the business to be much more sustainable and the name is a reminder that the journey should be a good one.
My journey in the CPG world began with TeaSquares, a line of energy bars to help you stay focused. The challenges I faced with TeaSquares were not just about business strategy or market penetration; they were deeply personal and profoundly impactful on my sense of self and my approach to business.
Emerging from these experiences, I embarked on a new journey with Foodbevy. This venture represents not just a business but a shift in my approach to entrepreneurship. Foodbevy is grounded in the lessons learned from TeaSquares – it’s about building a community, supporting other entrepreneurs, and fostering a space where sharing, learning, and growing together is paramount.
Each story shared is a testament to the fact that failures, setbacks, and challenges are not just hurdles but opportunities for learning, growth, and reinvention. Whether it was navigating financial complexities, scaling product development, or balancing personal well-being with professional goals, the key to enduring success was a resilient mindset.
As we continue on our paths in the CPG landscape, let these stories of resilience inspire us to approach challenges with a renewed perspective. Let’s take these lessons to heart, apply them in our businesses, and collectively build a more resilient and successful community.
News from W, Lotus Foods, Glonuts, My Better Batch, Tiny Sprouts Foods, Spritzal Cookie, Koia, Rotten, Daddy’s Homemade, Curious Elixirs and Daily Crunch Snacks.
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